Multi-channel marketing combines the power of traditional marketing methods, such as email, with offline channels such as direct mail (postcards) and promotional marketing items. When these channels are used with other digital marketing channels such as text messaging, marketers have a complete toolbox for building and automating true multi-channel, multi-touch campaigns.
- Use promotional marketing items for customer retention and loyalty. Turn customers into evangelists.
- Use text messaging for narrowcast marketing and achieve 98% open rates.
- Build follow up processes that include sending a postcard with discount offerings or a simple thank you!
- Trigger offline/online marketing based on birthdays, renewals, marketing events or let sales selectively drop people into a pre-built, multi-channel nurturing workflow.