Automated Marketing for Electricians.
Stay focused on what you do best. We’ll put your marketing on autopilot and use technology to manage customer relationships.
Thank You Cards
Service Reminders
Lost Quotations
Missed Service Call Opportunities
Surveys
Ever wonder what your new clients or customers think about your electrical services? If you’ve ever been to a restaurant and the manager walks around asking how things were, 99% of people will say “it was great”. In reality, they might be disappointed. Most people won’t express their true opinion in person; however, they’re more comfortable writing it on the feedback card and dropping it in the box. In today’s digital era, sending an electronic survey is equivalent to dropping the feedback form in the box. Surveys are an invaluable way to tap into your clients mind and get their feedback. You’ll learn from it, adapt, and ultimately be stronger at customer service.
Automated Referrals to Generate Word of Mouth Marketing
Customer Appreciation
Have you told your customers thank you lately? Most electricians will perform a service, leave a business card and move on to the next service call…leaving a valuable customer in the rear view mirror. The truth is, the lifetime value of that customer is worth 10x the initial service call. Electricians that manage their business this way are leaving money on the table. Money from upsells, repeat services, seasonal services, referrals and more. Treat your customers well and turn them into promoters of your business.
Lead Liaison enables electricians to send any direct mail piece, emails, text messages and over 3,000 items to show appreciation for your customers. Send out a mug, a t-shirt, a box of candies…anything, your customers will appreciate it. That sentiment will go a long way with them. Guess who they’ll think about when a neighbor asks to call or the next time a socket goes bad?
Holiday Greetings
Automate the process of sending your clients a holiday card. A few days before the new year send out a happy new year email or postcard automatically. Remind people before Memorial Day, when they’re out of work, that the first 10 people to schedule an appointment receive a discount and it’s a great day to get service while they’re at home!
Customer Loyalty
Birthday Wishes
Send your customers and prospects a birthday card, email or text message a few days before their birthday or on their birthday. Adding this human element to your business will put your business at a different level with your clients. People do business with people they like. Sending personal gestures like this will go a long way.
Content Creation
Chances are you’re spending good money on local SEO. Getting ranked on certain keywords is only half the battle. To boost rankings, you’ve got to feed search engines like Google, Yahoo! and Bing with good, unique content in your industry. Becoming a local market thought leader will help your business soar to the top of the rankings. Lead Liaison provides a complete end-to-end project management interface for creating leadership content in the electrical industry. Request blog posts, Tweets and more and easily publish the content to your website or through social media.
Automated Text Messaging
Most people have smart phones these days and texting is only getter more popular. Combine text messaging with your follow ups, service call reminders and more to build up your following and reduce issues with service calls. Be a more effective communicator and step into the digital era with automated text messaging as part of your marketing campaigns.
Participate in Social Media
A key rule of thumb in marketing is go where your customers are. Most consumers spend time on social networks, such as Facebook, LinkedIn and Twitter. If your electric company is not participating in social media or looking to make social media engagement easier, we can help. Lead Liaison provides the facilities to post to LinkedIn, Facebook and Twitter with ease. Use social media accounts from all your staff and your company’s profile to make participation in social media a snap.
Easy Opt-In Programs
We make it easy for you to add a mailing list opt-in program to your business using simple web forms to capture client consent. Build any number of lists based on a wide array of criteria to easily manage and serve your audience.
Personalized and Relevant Communication
Most electricians use Mailchimp or Constant Contact to send out email blasts to their entire database. Do you like to get “blasted”? That sounds like it hurts. It’s also not personal at all. It’s blanket marketing that is not individualized and probably not relevant to your audience. Lead Liaison captures demographics and 1,000’s of data points from social networks about your customer base along with rich behavioral information as customers and prospects view your website. Our drag and drop interface lets you build lists or send targeted marketing to prospects and clients with ease. Narrow down your audience by any number of social, behavioral and demographic criteria to start creating dialogue with them in a 1:1 manner that’s highly relevant to what they care about.