Being the best marketer on the planet doesn’t happen overnight. Marketers learn from experiences, each other, and great marketing material. To help our fellow marketers we’ve compiled a list of the world’s top marketing books. If you see a book you would like to have included in our top marketing books library, please contact us.
The BuyerSphere Project is a “perspective changing” look at how businesses buy from other businesses, especially in the age of the Digital Market Place. It’s based on an extensive and ground breaking research project that took a fresh look at organizational buying behavior. The results will make you smack your head and exclaim “Of course, that makes so much sense”; leave you wondering why you didn’t see it before. Just remember, the important thing is that you see it before your competition!
The Truth About Leads is a practical, easy-to-read book shedding light on the secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
Are you a trusted seller? Are your product and service offerings easy to find on the web? Do you inform, educate, and entertain through your content? Do you listen and engage people through online channels? Today’s buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques.
About Marketing Metrics in Action Talk about marketing accountability has become almost commonplace. And most marketing executives get it. They understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both sides, the client side and the consultant side, explains how you need to make marketing metrics work for you. First, every company s product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular metrics. It is necessary to be able to identify which metrics matter to your organization s circumstances. Next it is necessary to create a culture of accountability. Everyone in the organization has to be and be seen as being on the same side and on the same page. Finance can t be seen as the enemy, and Sales and Marketing need work especially hard to coordinate their efforts. But this sense of accountability needs to extend from the C-Suite to the customer service and order entry people. Everyone must be on board. With buy-in from the entire organization, using quality approaches and sophisticated ideas have a much better chance of success in the marketplace. A metrics audit will help establish where you are now, and mapping will enable you to align processes to better develop your dashboard. Chapters on systems and tools and skills and training, with important contributions by key industry thought leaders, conclude the main body of the book. A glossary and an appendix of sample process maps end the book. Newly minted MBAs, flush with confidence, are often heard to say, Forget that other stuff. Just give me your number. Tell me what metric you re using. Marketing Metrics in Action does much more than just give you a number or a one-size-fits-all formula. It provides wise counsel for identifying which metrics matter most to your organization and practical guidance for putting all the sophisticated marketing tools to profitable use in your company.
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what’s coming next.
Marketing Champions will show you how to make marketing matter to corporate leadership. Unlike all other books which help you improve your marketing work, this book guides you to effectively manage marketing inside your organization.
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