Email has the ability to deliver a large amount of content quickly and its traditionally strong response rates. It’s probably the king of direct marketing strategies, but don’t forget that there are many other ways to reach your leads. There are other online options, such as through social media networks and mobile devices, and offline options, like direct mail or promotional materials. If you’re wondering how your company can take advantage of all these different ways to reach your leads, keep reading to learn how marketing automation companies such as Lead Liaison can provide a comprehensive alternate content marketing strategies that will benefit your business.
Social media is becoming an increasingly vital element of any company’s online presence and overall marketing strategy. However, many small to medium sized businesses end up largely neglecting this important medium. There’s a large time investment required to cover multiple social networks and the demand for constant supervision. Lead Liaison’s social media management tools can help your business by allowing you to schedule your social media posts, removing the day-to-day upkeep that can bog marketing departments down. And if you simply can’t keep up with the content required to maintain a healthy social media presence, don’t worry! You can outsource your content creation needs to Lead Liaison, who can deliver quality content on topic and on time.
While directly text messaging marketing materials is certainly a bit more aggressive than an email campaign, it gets results. Text message marketing receive a 98% open rate, which is substantially higher than the numbers email can provide. Using the data collected from your marketing automation tools and social intelligence software, you can narrowcast marketing materials and hit the right demographic at the right time to make the sales you need.
While it may seem a little old school for a marketing automation strategy that relies on instant communication and data collection from the internet, direct mail remains an incredibly effective way to get a lead’s attention and get him/her interested in your product. A fact in the marketing world is that different leads react in different ways to different types of marketing material, and a lead who has generally ignored your email campaigns might finally become intrigued when a piece of marketing material lands on their desk.
Another old school method of marketing your company and your products is through the creation and distribution of promo materials. Nothing helps people remember your product better than seeing it on their desk with branded promotional materials!
If your company doesn’t have the resources or connections to arrange a large scale direct mail campaign or produce promotional materials, Lead Liaison can help. We can organize mailing campaigns and point you in the right direction to design promo items that reflect your company’s brand, and will help you convert leads to sales.
To learn more about how Lead Liaison and how marketing automation can help your company, visit Lead Liaison’s marketing automation blog online.