If you are not happy with the results below please do another search
KISSmetrics has a great article and infographic discussing the particulars of bounce rates by industry. Average industry bounce rates are at about 40.5%, while lead gen websites can expect a 30-50% bounce rate. Service and retail sites rank in at about 10-40%, while one page sites exist simply to gather info or as a cart […]
Are you looking for ways to generate leads? I bet you were probably hunting for a telemarketing agency. In fact, when you search for lead generators in Google you’ll mainly get links for telemarketers in the results. If you landed here, that’s great news! It’s time you took a fresh look at how you’re managing […]
In today’s uncertain economy, every company has to recognize and actively pursue every possible lead that crosses their path. Every prospect that comes in contact with a company has the potential to be converted into a sale. The problem is many companies miss the connection or they don’t realize that the lead is part of […]
There are five fundamental steps to building an effective and productive lead nurturing campaign. A solid lead nurturing program needs to consist of finding worthy leads by utilizing lead qualifying and scoring methods then segmenting leads based on their personal interests. It also involves developing a compelling content strategy, optimizing landing pages and tracking results. […]
Maximize Profits with Marketing Automation & Minimize Efforts Want to know how to minimize marketing efforts and maximize profits with marketing automation? Organizations can save up to one-fourth of their total sales and marketing costs by adopting marketing automation tools and strategy. Any business these days entails too many tasks and requires you to devote […]
The social media craze among consumers has many B2B marketers thinking about their social media strategy. Often times, email marketing is compared to social media as part of the analysis. Should B2B marketers do one or the other? This raises the question of email marketing vs social media, which one is better and which one […]
Does your target market strategy involve selling to a finite set of accounts? Is your Total Available Market (TAM) a small list of companies you can list on one or two pages of a word document? Does your company avoid buying marketing lists and limit outbound marketing to the masses? If the answer is yes […]
We’re doing many presentations with new prospects these days. One of the most challenging terms for many of them to grasp is the concept of closed loop marketing automation. The idea of a “closed-loop” is especially confusing for companies using email marketing as their primary (and usually only) marketing solution. Traditional email marketing solutions do […]
When businesses automatically track web form submissions they get crucial insight into prospects interests. Three types of web form tracking are possible; we’ll cover each type in the details to follow. Regardless of type, we recommended web form submissions are tracked and matched with a prospects profile to provide sales with valuable insight on key […]
Many businesses are able to generate leads and inquiries but have no way to automatically distribute leads to sales in a systematic manner. Companies make huge investments to generate leads from the internet, which warrants responses at internet-like speeds. An interesting article from Harvard Business Review highlighted the benefit of responding to leads quickly in […]
+44 20 38074910
