Entries by Lead Liaison

Should You Be Creating Infographics For Your Company?

Creating infographics is one great way to share information with your audience base. For many small businesses, one of the main challenges in creating infographics is finding the time or the talent. It’s also important for small business to integrate graphic creation into an already-existing content strategy, rather than making them chief in the strategy. […]

Solidify Your Email Marketing Efforts in 2014

Good email marketing requires not only the ability to create compelling content, but a strategy for ensuring click throughs and open rates increase throughout your marketing efforts. For many companies, time is such a factor that developing a strategy around increasing readership and engagement becomes difficult. If you’re looking to solidify your email marketing efforts […]

The Future of Marketing Automation: 3 Steps to Smarter Actions

What’s the future of marketing automation? Instead of relying on a small marketing team to consistently execute campaigns and surpass quotas, enable the technology to work smarter for your business. The implementation of an automated marketing system will provide a more efficient allocation of your team’s time and resources. Use the data you gather for […]

Why Lead Nurturing is Essential for B2B Marketing

B2B buyers are the toughest consumers to secure, because their decisions are based on the needs of an entire business rather than one particular person. It is harder for marketers to accurately profile the lead and determine their specific stage in the buying process. Company purchases could require a series of tests, comparisons, and approvals […]

The Strategic Alliance between Lead Profiling and Lead Nurturing

I was reading this great article titled; Lead Nurturing; Ripening the Right Bananas, which explained how lead nurturing turns unripe leads into loyal consumers. The article was helpful, but I immediately noticed a crucial step in the process that they had left out; lead profiling. Successful lead nurturing begins with thorough lead profiling. Lead Nurturing […]

Six Tips on How to Grow a Business Using Lead Nurturing

The sole purpose of any lead nurturing campaign is to grow the business. It should be focused on building brand authority, establishing expertise, and creating lasting relationships with new and existing consumers. Every lead nurturing campaign should be designed to expand your customer base and help your business develop a loyal following. If you are […]

Why High-Quality Lead Nurturing Will Be Essential in 2014

The last year has been an immensely successful year for most businesses’ digital marketing campaigns. Marketing automation, social media marketing, and other online marketing tools have made it significantly easier for companies to interact and engage a wider spectrum of new leads. These impressive new platforms have resulted in significant gains in market share for […]

Putting Marketing Automation to Work

Marketing automation is not about automating your marketing efforts. That sounds like a funny and perhaps incorrect thing to say, but it’s the truth. Small businesses don’t get involved with marketing automation simply to automate the process, they do it to deepen their understanding of current processes and make better decisions about business. Despite this, […]