Entries by Jen Worsham

Facebook + Automation = Success

With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently […]

Nonprofits Need Marketing Automation – Lead Liaison Knows Why

Allen, TX – Marketing automation provider, Lead Liaison, announced this week that they have added another valuable collection of content to their library of resources. This collection is specific to nonprofit organizations, and has been dubbed their “Nonprofit Kit.” Nonprofits have meaningful stories to tell, but often times lack the manpower and budget to make the […]

Nonprofits and Marketing Automation: Automation & Analytics

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Automation and Analytics for Nonprofits With 57 percent of nonprofits claiming they don’t […]

Lead Liaison Launches Sales and Marketing University

Allen, TX – Lead Liaison, a leading sales and marketing solutions provider, announced today the launch of their Sales and Marketing University. The learning platform is designed to be a streamlined source of information and education pertaining to the products and services offered by Lead Liaison. Plans have been established to include premium content from […]

Lead Liaison and Administrate Team Up to Educate Training Companies on Scaling Marketing

Allen, TX – Lead Liaison and Administrate teamed up this week to conduct a live webinar covering challenges that training and development companies face when managing their marketing and sales efforts. “How Training Companies Can Scale Marketing” focused on the many ways marketing automation complements and supports training efforts. The webinar had a fantastic turnout. […]

Converting More Online Leads: Sales Team & Marketing Team Coordination

Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales. Because of the nature of this relationship, a company’s marketing team and sales team should be closely aligned in order to close […]

Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership

Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system, delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training. Lead Liaison’s Lead Management […]