Entries by Jen Worsham

Marketing Automation Company Introduces World’s Easiest to Use Web Form Builder

ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. World’s Easiest to Use Web Form Builder Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users […]

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of […]

Buzzwords in Marketing Automation: Database Segmentation

Database Segmentation: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Database segmentation refers to the organization of that data in […]

How to Make Your Mobile Marketing Work Harder

This article was posted as a Guest Blog Post relating to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.” There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach […]

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