Entries by Lead Liaison Team

PPC and Marketing Automation, Webinar Transcription

To watch “PPC and Marketing Automation” in its entirety, click here. Summary Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters Ben Herman, Mad Fish Digital Chris […]

How Training Companies Can Scale Marketing, Webinar Transcription

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. Summary We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Presenters Troy Michels, Administrate Ryan Schefke, Lead Liaison Transcription *Please note that this content was presented live […]

Why Do People No-Show for Sales Appointments?

We have all been there. You schedule a call with a hot prospect, only to realize that they are a no-show for your initial sales call or demonstration. No-shows are notorious in the online meeting world (i.e. GoToMeetings, etc.). While everyone will be no-showed occasionally, the frequency of no-shows is directly related to your process. […]

How to Generate Leads with Your Business Blog

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Done well, blogging allows companies to share important information about themselves or the industries that they are a part of, create brand awareness, educate their audience, […]

Should I Write Business Blog Posts?

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. It might not be for every company, or every employee. Regardless, it’s important to think through the pro’s and con’s of starting (and maintaining!) a business blog before committing. The Con’s of a Business Blog It’s time consuming. You need […]

Automated Patient Health Surveillance Provider Snap40 Selects Lead Liaison to Power Their Marketing Automation

Allen, TX – Lead Liaison, a provider in cloud-based sales and marketing solutions, announced this week that UK-based health surveillance provider snap40 selected Lead Liaison’s platform to power their marketing automation. Snap40 is headquartered in Scotland with offices expanding into the United States. They are ambitious about building a global company, meeting the needs of […]

Lead Nurturing Using Email

Lead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Information has lost its value in […]