Prospects and customers demonstrate interest in your company
‘s solutions by interacting with marketing’s digital assets. For example, downloading a white paper, visiting your website, engaging in a chat, signing up for a webinar, watching a video and more. The summary of a lead’s digital body language can serve as a measure of how engaged, interested and active your prospect is. Consequentially, it’s vital marketers measure prospects activity.
However, lead scoring
programs may be overkill for some organizations. Lead scoring requires thought, organizational alignment and proper configuration. To simplify things, Lead Liaison
created an Activity Counter which runs out-of-the-box with no configuration required. By measuring a leads total activities, sales can better prioritize prospecting efforts. Activities are further segmented into Inbound and Outbound Activities, used for reporting purposes. Total Activities is the sum of all Inbound and Outbound Activities.
Types of Activities Support and Tracked
- Email open
- Email sent
- Clicked a link in the “XYZ” email
- Responded to Send & Track email
- Website visit
- Chat declined
- Web form submission
- Landing page visit