With Connector you can send personalized e-mails to your prospects or customers. Instead of sending generic messages opening with “Hi”, you will be able to personalize your e-mail with the recipient’s first or last name. For example, “Hi Susan” or “Hello Mr. James”. Studies show that personalized e-mails coming from a “real person” are more likely to be opened and read.
Ability to “send on behalf of” a contact owner. Emails sent on behalf of lead or contact owners (or other individuals in the organization) appear to the recipient to be “from” an individual sender, so the email is more likely to be opened and read.
Support for Mail Merge
Mail merge for use in subject lines lets marketers add company
names to the subject line, increasing the relevancy of the message. Mail merge for recipient fields let marketers insert personalized salutations and reference the recipient’s company name within the text of the email, increasing relevance. Mail merge for lead or contact owner fields lets marketers insert the name and contact information of the appropriate sales or service representative.