provides detailed reports that enable Marketers to assess email campaign performance and give sales managers real-time insight into prospect activity. This behavioral data on campaigns and the website helps Marketers determine what’s working and what’s not. The real-time nature of Lead Liaison’s reporting helps Marketers iterate quickly, run new programs, and constantly re-evaluate and optimize their marketing efforts.
E-mail Open Reporting
You’ve created and sent the perfect email campaign, but how many people opened it and when? Connector tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
Link Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who’ve shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
See unsubscribe statistics for each email campaign you send, either for a specific date or over time. You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates
Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as “Email address doesn’t exist”.
Google Analytics Integration
As you’re sending an email campaign you can type in your Google Analytics
details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.