Connector,
Lead Liaison‘s e-mail marketing solution, enables User’s to easily create personalized, custom e-mails from scratch or by using one of our templates. Once created, e-mails can be used for tracking, marketing campaigns, newsletters, trade show follow up, actions as a response to triggers (see workflows) and more.
Easy WYSIWYG Editing
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more. This feature makes it easy for any User to create html (or plain text) e-mail messages or newsletters without having to be a web programmer. Messages are constructed in a point-click manner.
Email Personalization
Personalize your email with two clicks using custom fields such as first name or
company name. It works the same as a mail merge in Microsoft Word! This feature allows Sales or Marketers to create personalized e-mails that could be sent by Marketing on behalf of Sales. Precious time is saved by created one e-mail and personalizing it to the recipient’s name and company.
Email Templates
Choose from dozens of beautiful, industry-specific email templates to get started creating your email campaign. We have created professional looking templates that you can use out of the box or customize to your liking using the visual editor.
Use Your Existing E-mail Templates
There’s no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Connector in just a few seconds. This allows you to achieve consistency with your corporate branding. For instance, if you have brochures designed with headers and footers those same headers/footers can be used as a graphic embedded into your e-mail.
