E-mail drip campaigns are the core of any marketing automation system designed for lead nurturing, and Lead Liaison makes it easy to set up drip campaigns with a drag and drop interface for setting flexible workflow rules. With Lead Liaison, drip campaigns can be customized based on prospect characteristics, such as industry, title, or company, as well as based on prospect behavior (multi-page website visits, visits to specific pages on the website). E-mails can be sent to cultivate prospect interest until the prospect demonstrates a readiness to engage, at which point, Sales will be notified in real time.