makes database segmentation
easy. Targeting the right segment lets marketers send relevant messages, which increases response rates and drives higher campaign ROI.
- Create multiple contact lists based on various demographic and behavioral characteristics
- Run split test campaigns on your segmented database to select the best approach
- Statically or dynamically add contacts to a list or a marketing campaign
Database Segmentation Best Practices
Dynamically filter existing and new leads into and out of contact lists. Having to statically segment your lists can be time consuming.
Benefits of List Segmentation
Splitting up your database helps b2b marketers optimize their marketing content
and approach to distribute relevant content. Relevant content captures a prospects interest much more than generic messaging to the masses. Real time segmentation eliminates the task of having to manually, and frequently, review your lead database when new leads are added.