Sales professionals don’t want to spend an abundance of time making cold calls. It is important to know which leads are actually interested in the company
‘s products or services before the call. Too often, Marketing and Sales are working in their individual silos. Marketing endlessly tries to improve “marketing efficiency” and may sometime forget that the real goal of marketing efforts needs to be sales productivity.
brings the results of marketing campaigns directly to Sales, eliminating the time wasted making cold calls to cold leads by delivering prospect behavior directly to Sales Teams in real-time. This gives Sales the power to see instantly which prospects respond to emails or video campaigns and which ones visit the website. Using Lead Liaison Tracker, Sales can even see which pages a prospect visits, how long they spend visiting, page-by-page replays of the visit, real-time browsing status, the exact page they are viewing, and lookup a profile on their business, so they are prepared to discuss the appropriate areas of interest when they call and have a true understanding of how qualified the lead actually is. Lead Liaison notifies you in real-time of the company and the name of the person visiting the site from your e-mail campaign.
Lead Liaison Tracker
Tracker helps Users understand the interest level of a lead. Alternatively, if a competitor is viewing your site Tracker will tell you what the competitor is interested in learning about your company and/or solutions.
Real Time Browsing Status
See which pages, the click path, were/are being viewed by the visitor in real-time. As the visitor clicks through your site Lead Liaison will tell you if they are browsing, chatting, declining a chat, or offline. If they are browsing your site perhaps it is a good time for Sales to call them since they are thinking about your company at that moment and most likely at their desk.
See which search terms the visitor used to find your company’s site. This helps Sales tune into what the prospect might be looking for. Additionally, Marketing can leverage this information to help optimize their pay-per-click keywords and use it for search engine optimazation.
Our real-time engine keeps a running clock of the visitors time spent on your company’s site. You’ll be able to view the total time spent on your site during that visit and the total time spent per page or on their last page. Use this information to also qualify the visitor’s interest level. If they spent more time on your site there is a good chance they are more interested than those visitors who spend a few seconds on one page.
Sales and/or Marketing can establish workflows that execute a particular action against a particular trigger. All triggers and actions are fully customizable. For example, you could have an action to send a text message to a Salesperson if a visitor from Motorola in Texas hit more than 3 pages during their visit.
Identification Per Person
Some tracking tools only differentiate visitors based on a company. Lead Liaison’s technology differentiates individual employees within a company to provide a more realistic perspective of the visiting company’s interest level. If 5 people from the same company are visiting your website there’s a good chance there more interested than a single person visiting your website.