Lead Liaison allows ROI analysis on conversions of all your visitors to specified landing pages or any custom page on your site. This helps Marketers determine which landing pages deliver the most effectiveness and broker the highest number of lead conversions. Additionally, an ROI report may be run on any page in your site.
ROI of Landing Pages
Are you trying to get your website visitors to fill out a form to request a data sheet or white paper for some of your solutions? Are you trying to get your visitors to fill our a request form for more information or a contact us form for a Salesperson to follow up? Lead Liaison provides a funnel graph that reports total number of visitors, unique visitors, and the number of visitors who went to the landing page you specify. Quickly identify the number and percentage of visitors who get “hooked” by your landing page. Marketers are able to determine if their content and placement of the landing page is effective in their campaign.
ROI of any Website Page
Similar to the benefit of ROI of landing pages, Lead Liaison can report the ROI of any of your website pages. Determine which pages are under performing or are the top performing pages and attracting the bulk of your visitors.
