Marketing Automation Vendors
Tue, Jun 26, 2012
If you’re researching marketing automation vendors then you’ve found the right spot. Marketing automation helps companies drive revenue by converting leads into customers. It’s a necessary technology to be competitive; however, vendor selection is not easy. The marketing automation space is growing rapidly – double digit growth year-over-year. Vendors of all types are clamoring to get into the space. All in all, there have been over 100 companies reportedly classified as “marketing automation vendors”. With all these choices, how can you decide?
Marketers have never been faced with the challenge of making a major software purchase. The plethora of choices makes this software purchase even more difficult. To put this into perspective, if a marketer spent two hours researching each vendor they’d spend 200 straight hours, or a little over a month, tied up in vendor analysis. By all means, let us make the decision simple for you. Here are a few reasons why companies of all sizes choose Lead Liaison:
Why companies choose Lead Liaison...
1. Flexible business model with no limitations
2. Hands down the easiest user interface and user experience
3. Best-in-class CRM integration
4. Optimized for marketing *and* sales
5. Breadth of platform
6. True real-time performance
7. Post-sales experience
8. Best-in-class technology