How to Run a Webinar: Have a Marketing Automation System in Place

How to Run a Webinar

This is the fifth installment in the series How to Run a Webinar.

You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process.

A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Marketing automation is used to manage the Invite, Registration, and Follow Up Processes. It can also help:

  • Qualify prospects based on their participation in the event
  • Log their status (no show, registered, etc.) with the event to use for future targeting
  • Automatically create a Prospect in your database
  • Nurture Prospects that attend or do not show up for the event
  • Automatically sync leads into your CRM system, such as
  • Track landing page conversion rates and email statistics
  • Keep everything in one place (folders)
  • Measure ROI of the webinar, including cost per lead

In the next installment of How to Run a Webinar, we’ll talk about how to promote your webinar.

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?


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