Lead Liaison Announces Technology Partnership and Integration with Mailjet

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options

ALLEN, TX — March, 2 2016  — Mailjet, the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer customers more choices when delivering their email marketing campaigns. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

By integrating the two technologies, customers can connect a multitude of sales and marketing features offered in Lead Liaison’s Revenue Generation Platform® with Mailjet’s suite of tools to deliver, track and optimize email sending. Lead nurturing, lead qualification, lead distribution, extensive website visitor tracking, and website conversion and engagement are just a few of the many tools included in Lead Liaison’s software – all of which work together in harmony. With the integration of Mailjet’s all-in-one email deliverability platform with Lead Liaison’s front end, customers can create sophisticated, intelligent, automated workflows and target high potential customers worldwide with email. Connect your Mailjet account to Lead Liaison and use Mailjet to track your email campaign statistics and boost your chances of landing in the inbox. Mailjet’s solution caters to both large and small businesses, SMEs and startups, adapting to each company’s mailing volume and characteristics.

There’s also a subtle, yet incredibly unique feature that gives customers a high degree of flexibility with their marketing campaigns. Now companies can deliver marketing automation emails through Mailjet, on a campaign-by-campaign basis. This level of flexibility is unparalleled in the market. There’s no other marketing automation provider that gives customers the flexibility of delivering email through different SMTP relay providers, on a campaign-level. This is important as customers might have strong relationships or accounts with SMTP providers, such as Mailjet, and want to sustain that relationship. It also gives customers the flexibility they need to vary email delivery based on campaign type, resulting in more choice and freedom, instead of being restricted to a marketing automation vendors internal email delivery system.

The integration also supports and strengthens Lead Liaison’s accelerated growth in european markets. Mailjet has a strong market presence in Europe and surrounding countries. Mailjet is the European leader in email deliverability and offers user interfaces, documentation and 24/7 follow-the-sun customer support in 4 languages (English, French, Spanish, German). With EU-based servers, Mailjet simultaneously complies with data privacy regulations in Europe, North America and abroad.

“Providing both sales and marketing teams the best tools to help them succeed is very important to Mailjet.” says Stephen Bauer, Director of Business Development at Mailjet, “This is why we are very excited to provide Mailjet as an integrated email deliverability platform on Lead Liaison, a leading provider of sales and marketing automation software.”

About Mailjet

Mailjet is a powerful all-in-one email service provider that not only enables customers to send transactional and marketing email to their contacts but also better understand them, email after email. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 32,000 customers globally.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

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