Allen, TX (PRWEB) January 21, 2015 – Lead Liaison, the next generation marketing automation platform that provides enterprise-level capability at small to mid-market prices, today announced it achieved record-breaking growth in its fiscal year ending December 31st, 2014 with a 175 percent year-over-year increase in bookings.
Lead Liaison continues its pace as one of the fastest growing marketing automation companies in the industry. The companies growth was driven by its rapid innovation of new, game-changing capabilities, and deep integration with over 400 third party software programs. Legacy systems like Marketo and Eloqua have become too complex and too expensive for most companies – creating a window of opportunity for Lead Liaison’s emerging business. Companies seeking a solution that’s easy to use, not cost prohibitive, with enterprise-level functionality don’t have many choices. Lead Liaison delivers on these needs with a business model that’s unique. Their single platform delivers a robust set of capabilities that helps companies capture, convert, close and retain more business.
The company is poised to have another year of explosive growth in 2015. Now that the company has achieved parity in functionality with other enterprise players like HubSpot, Pardot, Marketo and Eloqua, they can focus on furthering it’s distance from competitors through unique solutions – driven by customer input.
Alan Page, VP of Customer Success at Lead Liaison, says:
“We’re working on a number of solutions that will blow away our competition. Now that we’ve hit on the cornerstones of a solid marketing automation solution through heavy investments in ease of use and functional-parity with other enterprise systems, we’re starting to look in the rear view mirror as we pave our own path of innovation. We’re already off to a good start in 2015 with the release of Send & Track™ for Google Chrome. That version offers a number of features only included in independent solutions like Tout App and Yesware. These solutions sell for hundreds of dollars a month as a standalone solution. Now that it’s part of our Revenue Generation Software® platform the value of our offering to other businesses is magnified even more. We’re excited to continue providing our customer base with the highest value per dollar in the industry.”
The company wraps up a successful 2014, as emphasized by its growth, growing nearly 3x its size from 2013. Advanced features like layout templates, email testing, event integration, social appends, video marketing, an API, tags and more have rounded out the application and serve as a testament for the companies ability to rapidly develop new features. The company has also added more diversity to its customer base with non-profits and enterprise companies joining the list of satisfied customers.