Press releases for Lead Liaison

Introducing the Lead Liaison App Cloud

Lead Liaison App Cloud

Allen, TX (PRWEB) March 10, 2014 - Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem!

The new Lead Liaison App Cloud™ is an easy-to-use portal that allows access to 3rd party apps as well as Lead Liaison apps (features and functionality), both paid and free. If you’ve used Apple’s App Store, you’ll have no issue navigating the intuitive interface that includes application screenshots/videos and an area for users to leave reviews and feedback.

This innovation is one of many that sets Lead Liaison ahead of the rest when it comes to automated marketing. The Lead Liaison App Cloud™ proves the flexibility and the modularity of their platform. With the Lead Liaison App Cloud™, companies have the freedom to customize their own instance of Lead Liaison. Users can get right down to the business they’re concerned about immediately, and skip the stuff that can wait. It’s also a smooth experience since most applications are deeply integrated into Lead Liaison.

The Lead Liaison App Cloud™, to be released April 2014, makes Lead Liaison the most configurable marketing automation solution in the industry.

Applications included in the initial launch are:

  • Lead Liaison Streamer™
  • Lead Liaison Send & Track™
  • Social Append
  • Content Creation
  • Video Marketing
  • Media Tracking & Hosting

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, video marketing, media hosting/tracking, social media engagement and ROI reporting into a single platform.

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For More Information:

Jamie Silzo
VP, Corporate Communications
jsilzo(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

New Flexible and Powerful Marketing Resource: The Social Append Feature

Allen, TX (PRWEB) February 14, 2014 - Lead Liaison is proud to announce a new feature in the system that allows users to gather relevant information via social networking sites and ultimately reach a more targeted market directly. With the Social Append feature, Lead Liaison allows for a much greater opportunity for marketers to leverage data in the CRM: connecting social media. Lead Liaison’s new feature supports over 110 social networks, including Twitter, Facebook, LinkedIn, Google+, and Klout, to name a few.

This new feature allows marketers to add social media links to the prospects’ profile records in the system. Adding this information brings all the data associated with the social networks into Lead Liaison and allows marketers to set up an automation directed to a particular audience. For example Social Append will gather the number of Twitter followers, and then from there the marketer can choose to send a tweet out to any followers that have 50+ followers. This allows the marketer to have a much more segmented database and allows for greater lead closure and higher conversions. From Twitter alone, the Social Append feature can gather five new pieces of data to save to the database: number of followers, URL, username, biography, and ID. Data from the social networks associated with each profile allows for the marketer to filter criteria for the targeted group.

With the addition of the Social Append feature, the profile record of each prospect contains very detailed information, from the basics of their business title, location, and gender, to much more specific and targeted details such as other websites they are involved with, organizations they are part of, and Klout topics of interest. This feature also gives Lead Liaison access to all of the photos associated with this prospect’s social accounts. The data gathered from this new feature has endless possibilities for the driven marketer. Sales teams will also benefit by having a richer set of information on their prospects. They’ll have more intelligence and a deeper understanding of who they’re selling to.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, video marketing, media hosting/tracking, social media engagement and ROI reporting into a single platform.

For More Information:

Allison Noblitt
VP, Corporate Communications
anoblitt(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Announces New Breakthrough in Content Management

Allen, TX (PRWEB) January 23, 2014

Lead Liaison takes the lead in innovation once again. The marketing automation company announced today the launch of their new Automatic Publishing feature, which enables users to automatically publish content through the automated marketing platform. The new feature allows access to over 2,000 content developers, so marketers can request content and manage distribution with ease.

Recent studies show that companies using a marketing automation platform have a 53% higher conversion rate than non-users (Aberdeen Group). Also, the use of marketing automation technology is expected to grow 50% by 2015 (SiriusDecisions). That’s why Lead Liaison goes a step further, and integrates content creation with marketing automation, to reduce the marketer’s stress of having to create content in-house.

“The growth of automated marketing platforms is inevitable,” said Alva Cardona, VP of Corporate Communications for Lead Liaison. “And, because we know that the use of marketing automation platforms will increase, we decided to add content creation and automatic publishing features, which provides the marketer with more resources to nurture leads,” added.

Research shows that, when leads are nurtured, a 20% increase in sales is reported, compared to non-nurtured leads (DemandGen Report). With this new feature, users can create more than ten types of marketing content to nurture leads, such as tweets, Facebook posts, blog posts, press releases, articles, video scripts, and more, which can be requested to a team of writers, who work to satisfy your specific content needs. Also, feedback (and edits) can be provided as the content is being developed.

When requesting content through Lead Liaison’s automated marketing platform, users can designate specific topics, industries, keywords, and references. In addition, users can track progress of content requests using multiple filters as well. After content is ready, it can be published automatically using the Lead Liaison Social Post feature, pushed to the most popular Content Management Systems (CMS) on the web, such as WordPress, Joomla! and Drupal or it can be saved to your company’s cloud drive, such as Google Drive or DropBox.

It is a fact that 71% of marketers already use content marketing for lead generation, and it is expected that the marketing automation market will grow from $3.2 billion in 2010 to $4.8 billion in 2015 (International Data Corporation). That’s why ¼ of all B2B Fortune 500 companies are already using automared marketing platforms. Marketers will discover Lead Liaison’s Content Creation and Automatic Publishing feature will immensely help their content (and marketing) strategies.

To learn more about Lead Liaison’s innovative automatic publishing feature, request a 10-minute demo of this content creation solution.

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to businesses of all sizes and focuses on creating the broadest and most user-friendly Revenue Generation Software® platform. Our innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For more information:
Alva Cardona
VP, Corporate Communications
alvacar(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)
KEYWORD: Lead Liaison

Lead Liaison Leaps Competitors with Easiest to Use Marketing Automation Software

Lead Liaison continues to make strides as the easiest to use marketing automation software in the industry. The company announced major enhancements to its user interface and user experience including more tightly integrated email marketing and surveys as well as blank slates that include explainer videos, tips, shortcuts and help.

According to the Marketing Automation Report by Holger Schulze, which surveyed close to 1,000 B2B marketers, 56% of marketers looked at cost of ownership and 50% considered ease of use/learning curve when asked what criteria they used to evaluate marketing automation platforms. Since ease of use plays an important factor in lowering total cost of ownership and reducing learning curves, Lead Liaison has stepped up its investment in this area to make the experience better and further separate themselves from competitors.

Other industry providers such as Marketo, HubSpot and Act-On have complicated interfaces and complex user experiences that lack continuity. Moreover, most marketing automation vendors refer customers to third parties for training and consulting with their platforms, resulting in higher total cost of ownership. Conversely, Lead Liaison’s user experience is amazingly consistent across key capabilities of marketing automation, including lead nurturinglead scoringlead gradinglead distribution and more – a unique advantage for customers. The company also prides itself on providing unlimited, complementary training to drive adoption whereas others charge for training.

One challenge marketing automation vendors have had is getting users to adopt more of the platform. The 80-20 rule is in play with marketing automation. Eighty percent of the people who have it use only 20% of its capability. Lead Liaison expects to turn the table on these numbers with a goal of getting all users using at least 80% of the platforms features.

We’re so excited about our new user experience. It’s going to make it much easier for our customers to tap into new features. The blank slates for each major category (nurturing, scoring, etc.) provide help videos, tips, shortcuts and more. Inline video support within our application is one-of-a-kind in the industry. We’re totally pumped to see a new level of engagement from these improvements as well as an influx of new prospects that realize the benefit of shorter learning curves and lower total cost of ownership.

Alan Page
Alan PageDirector of Supporthttp://www.leadliaison.com

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

Lead Liaison Expands Sales Organization

Allen, TX (PRWEB) October 29, 2013 – Lead Liaison continues to expand. The company announced last Friday it is doubling its sales force and expanding in the Dallas/Fort Worth region. As a response to growing demand for its flagship marketing automation platform, Lead Management Automation™ (LMA), Lead Liaison felt the time was right to invest in its sales department.

“While our current team has been effective at generating revenue at previous demand levels, we quickly realized that our inbound marketing practices have nearly saturated our sales team,” explained Alex Brown, Vice President of Corporate Communications. “Although we planned to take this step at the end of the year, we’ve had to move up our expansion plan.”

Alex Brown
Alex BrownVP Corporate Communicationshttp://www.leadliaison.com

The expansion comes on the heels of a version 2.0 release of the LMA. The innovative platform has been expanded to feature a content creation portal with document tracking and automatic publication and will add a new “Marketing Content Map” in a near-term 2.X release.

The expansion in Dallas is part of a strategic building process the company has been going through since September 2012. As a premier software developer in the highly competitive marketing and sales technology space that includes Pardot, Act-on, and Hubspot, Lead Liaison actively seeks high-quality candidates for positions throughout its entire organization. “Dallas is home to some of the country’s top talent in software as a service. It’s a natural step to expand from our footprint in the local market,” said Brown.

Following this expansion, the company has plans for additional investment in 2014. Much of that investment will be dedicated to sales and marketing efforts, according to Brown.

To learn more about Lead Liaison’s powerful entry in the marketing automation space, request a 10-minute demonstration of the Lead Management Automation platform.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Combines Marketing Automation With Content Creation

Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the automated marketing platform.

Recent studies have found that, while 91% of B2B marketers are deploying content marketing, 93% create content from scratch. Lead Liaison developed the integration of content and marketing automation to alleviate marketers of having to create content in-house.

Content is ordered through a portal that offers blog posts, newsletters, social posts, white papers, press releases, video scripts, articles, and landing pages. Users can manage current content requests with an expandable view of relevant information about each content type. The interactive system allows users to post comments and revision requests before final acceptance of the content.

The company’s flagship Lead Management Automation™ (LMA) application has expanded over the past 12 months to offer landing page creation, traceable URLs, social posting, and now content development. VP of Corporate Communications Alex Brown explained the company’s commitment to the evolution of its products during a recent conference call with investors.

“We need to compete on innovation. We believe adding content creation capabilities is yet another innovation we’ve developed that will generate revenue. We’ve found that our clients need additional tools to optimize their marketing practices beyond automating tasks so we’ve invested considerably to deliver those tools.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

When requesting content through the system users can designate specific topics, industries, keywords, and references that should be included in each piece. In addition to content requests, LMA users can provide content feedback along and select content authors for future assignments. Users can track progress of content requests using multiple filters as well.

To learn more about this first-to-market innovation, request a 10-minute demonstration of Lead Liaison’s Content Creation solution.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Provides Tighter SFDC Integration in its Latest Release

Allen, TX (PRWEB) September 16, 2013 – Lead Liaison improved the integration between its flagship Lead Management Automation™ (LMA) platform and Salesforce.com’s (SFDC) CRM in a product upgrade release on September 15. The LMA has been long recognized as a tightly integrated complement to the popular contact management application but Lead Liaison has actively expanded the LMA’s integration and capability set to seamlessly synchronize records between the two applications. The recent upgrade supports Group Edition as well as the Professional, Enterprise, Unlimited and Develop Editions of SFDC while improving lead management between the marketing automation and CRM platforms in four key areas:

1)      Advanced support for SFDC Campaigns. LMA users are able to identify leads and contacts in a SFDC Campaign in the lead management interface. Records can be added or removed and a lead’s status in a Campaign can be updated without transitioning to the SFDC platform.

2)      Support for SFDC Queues. Records can be distributed using the LMA’s sophisticated lead distribution capabilities. LMA leads are routed according to multi-layer attribution models, which users define. For example, new leads in a queue may be searched and distributed “round robin” to the sales team.

3)      Integration of Briefcase dashboard. The release provides a new integration of Lead Liaison’s hot lead dashboard, which displays data about a salesperson’s hottest leads based on the industry’s most sophisticated lead qualification parameters. The dashboard – to be released on SFDC’s AppExchange in October – automatically identifies hot leads based on buying signals, lead score, lead grade, recency and level of activity.

4)      Simplified integration with SFDC. The LMA provides an easy-to-use wizard for batch imports along with optional integration of nearly all SFDC custom fields that are used as part of a company’s business process (database segmentation, lead nurturing, etc.).

Lead Liaison’s Lead Management Automation application has been available through the SFDC AppExchange since June 2012.

“Our commitment to improving the integration between the LMA and SFDC is a testament of our devotion to those companies that see value in working with vendors who recognize the strength of SFDC but wish to develop marketing automation capabilities that can be used as a standalone product,” said VP of Communications Alex Brown. “We realize that not all SMBs can afford the pricing structures of the new breed of marketing automation/CRM hybrids. They are looking for full-featured apps that can seamlessly blend in with the systems they are already deploying. We’re giving them an option.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

To experience how tightly the LMA integrates with SFDC, request a 10-minute demonstration of the Lead Management Automation platform.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Provides a Marketing Spark in its Marketing Automation Platform

Allen, TX (PRWEB) September 1, 2013 – Lead Liaison announced the release of another upgrade to its Lead Management Automation™ (LMA) platform. A new feature, called Sparks, is the latest in a series of upgrades released throughout 2013.

Sparks function as an automated response mechanism that triggers a series of actions following certain types of engagements. Examples of activities that can be assigned as triggers include an email click-through by a prospect, a website visit following an organic search, and a response to a Send and Track email.

Once a lead has initiated an engagement, Sparks can deliver an email or other marketing asset and immediately assign the lead to an owner based upon the style of lead distribution deployed by the Lead Liaison customer. The platform enhancement allows sales teams to quickly absorb the lead and respond immediately to the inquiry.

“Our research has shown that real-time user-based triggering events ‘spark’ B2B relationships more effectively and relieve marketers and sales teams from having to manually respond and update their CRM systems,” said Alex Brown, Lead Liaison’s VP of communications. “Users are also able to sharply focus the messaging to specific inquiries such as completing a web form or requesting a data sheet.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

B2B marketers using the LMA can easily define what actions will trigger a spark, which activities will be automatically deployed, and schedule delivery of marketing messages in a few easy steps. The system allows multiple actions based upon only one trigger, and users can deploy assets from existing marketing campaigns or assign specific assets to be delivered based a lead’s digital activity.

For a preview Lead Liaison’s new Sparks feature or any of the 50+ integrated marketing automation and lead management functions, request a 10-minute demonstration of the Lead Management Automation platform.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Improves Healthcare Industry Lead Management Practices

Allen, TX (PRWEB) August 17, 2013 – Lead Liaison is making life easier for companies associated with the U.S. $2.8 trillion dollar healthcare industry. Earlier this year the innovative lead management/marketing automation provider launched a targeted campaign to assist healthcare services vendors.  Lead Liaison developers worked closely with healthcare vendors to optimize the company’s flagship platform, the Lead Management Automation™ system.

“The healthcare segment is especially sensitive to relationship development,” said VP of communications, Alex Brown. “Physicians and other medical services professionals are extremely busy and must manage their time judiciously. The buying cycle for that market can be long, and challenging to maintain using traditional methods. Vendors who serve the healthcare markets are finding Lead Liaison’s  LMA platform allows them to connect with their prospects more efficiently and effectively, in terms of asset distribution practices .”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

Lead Liaison is providing healthcare services companies with the ability to segment their markets and deliver customized messages to specific lead types. For example, a new Lead Liaison client that provides financial planning, contract review, and insurance advice, is able to separate their database by prospect type (physicians from advisors), marketing interactions (opened emails, visited select pages) and products purchased. By using Lead Liaison’s LMA platform, the client can seamlessly target physicians to discuss life insurance products while targeting advisors with informative material to help them foster curriculum and educational services to students.

Similar healthcare vendors will experience three key benefits in using the LMA platform: 1) creating and scheduling automated responses to digital inquiries; 2) increasing efficiencies within resource constrained marketing and sales teams; and 3) providing a structure for their lead engagement practices.

“Our new client’s marketing practices have to be efficiently run across multiple prospect categories. On top of that, they need to be responsive to lead inquiries within a structured market engagement program,” said Brown. “They serve a demanding marketplace, in terms of response time, that requires incremental value as they interact with a vendor. The LMA allows them to nurture leads at the pace they require.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

Healthcare services companies interested in how they can improve lead management practices can request a 10-minute healthcare lead management demonstration.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

 

New Release from Lead Liaison Makes Lead Scoring Simple and Flexible

Allen, TX (PRWEB) July 15, 2013 – Lead Liaison, one of the fastest growing marketing automation and lead management software providers in the United States, has added another feature to its flagship Lead Management Automation™ (LMA) platform. The company has developed an out of the box lead scoring module that sets point values for common online activities that buyers of business products and services often perform. The powerful combination of Lead Liaison’s off-the-shelf lead scoring with custom lead scoring creates a unique offering to help B2B marketers qualify leads, faster, with less setup and hassle.

LMA users now have a complete view of the typical digital activities that contribute to a lead score, such as web page views or opening an email message, which is automatically calculated as a sales lead engages with digital marketing assets. Out of the box point values may be adjusted from preconfigured values assigned to each activity. For example, a web form submission may be assigned a point value of 100 instead of the default 50 by simply clicking the field value for that activity and entering a different value.

“The new feature adds a level of granularity and simplicity that allows marketers and sales people to define which activities should score higher or lower within their unique scoring paradigm,” said vice president of corporate communications Alex Brown. “For some companies email responses may be more valuable than social post engagements. For others it may be the reverse. We built out of the box lead scoring to make the process of setting up lead qualification for sales people flexible and easy. Our clients can choose to use the preconfigured scoring values for common behaviors or customize their own values with our custom lead scoring capability – which has been a smash hit to date.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

Lead scoring is an essential element to lead management practices. Systems such as LMA rely on lead scoring to measure the relevance and interest level of leads within the marketing pipeline and to notify sales agents of leads that deserve attention based on both company attributes and digital footprints. Lead scoring is also one of multiple parameters used by Lead Liaison to calculate lead priority for sales. Instead of a sales team dealing with a ‘flat’ database, they get a prioritized database and benefit from increased efficiency in the sales process.

“Out of the box lead scoring blows away complex lead scoring configuration typically seen in many systems. Those users cannot easily adjust the scoring matrix to suit proprietary models,” said Brown.

To learn more about Lead Liaison’s new out of the box lead scoring and other recent upgrades and releases,request a 10-minute B2B lead management demonstration.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based sales and marketing automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)