Press releases for Lead Liaison

Lead Liaison Announces Branding Update to Revenue Generation Software® Suite

Four Product Offerings that Drive Company Revenue

Allen, TX (PRWEB) July 07, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, introduces branding updates to their Revenue Generation Software®.

Lead Liaison has always encompassed their Revenue Generation Software® as a suite of software solutions optimized for sales, marketers, and executives to help drive a company’s revenue. With today’s announcement, Lead Liaison introduces a consolidated portfolio of four products, Lead Management Automation (LMA)™, SiteEngage™, ProspectVision™, and Send & Track™.

Lead Management Automation (LMA)™ is Lead Liaison’s affordable, enterprise-grade marketing automation platform. As the core of their software suite, marketing automation helps businesses be more efficient by automating tasks that would typically be time consuming and labor intensive. Sales and marketers benefit from lead nurturing, lead qualification, lead distribution, deep sales intelligence, CRM integration, marketing content creation and much more in a well-constructed software platform.

SiteEngage™ is Lead Liaison’s solution that helps companies engage website visitors and convert anonymous website traffic into identified individuals. Companies can use SiteEngage™ to deeply personalize content, whether it’s embedded or displayed through an engagement window that’s overlaid onto a website. Companies use SiteEngage™ to build newsletter lists, display offers and secure new customers.

ProspectVision™ is Lead Liaison’s website visitor tracking solution. ProspectVision™ not only identifies companies that visit a website, but people as well. The holistic tracking solution doesn’t just track page views, it builds a rich prospect profile consisting of offline and online engagement (marketing email, direct mail, videos, sales emails, documents, and more).

Send & Track™ is Lead Liaison’s sales efficiency solution for Outlook, Google Mail and other email clients. Salespeople benefit from Send & Track™ by being able to create and nurture prospects right from their email client, such as Google Mail integrated with Google Chrome. This time saving solution helps insert templates, add prospects to lists, and much more – right from their fingertips, without having to login to separate software, such as a CRM.

Each solution complements one another and when used together, solidifies a concrete solution for B2C and B2B sales and marketing operations. Each solution contributes in its own way to one thing – customer revenue. Lead Liaison’s solutions are provided as Software as a Service (SaaS) offerings. Bundle discounts are available. To purchase any of Lead Liaison’s Revenue Generation Software® contact a Lead Liaison Representative today.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Unveils New Enterprise Marketing Automation

Enterprise Marketing Automation that’s Cost Effective

Allen, TX (PRWEB) June 29, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, unveils new enterprise marketing automation. A key highlight of the release is advanced user Security Profiles, something required by today’s multi-million dollar companies.

Security Profiles allow customers to build tailored user profiles for admins, sales, marketing and any other roles across the organization. Access to key features can be restricted and hidden from the user interface to remove superfluous features based on roles. Security Profiles also work with Lead Liaison’s Teams feature. Teams can be assigned to a Security Profile to easily manage usage rights for specific groups.

With the introduction of the new enterprise marketing automation platform, Lead Liaison maintains the superior ease of use that it’s known for. The majority of its features are drag and drop, such as the landing page designer, web form builder and email designer. Another easy to use, enterprise level feature, called Lead Liaison SiteEngage™, was just released last week. SiteEngage™, helps businesses convert and engage more website traffic by personalizing all types of content, including “engagement windows” (sometimes referred to as pop ups) for website visitors.

Over the past 12 months, more large enterprises have been migrating to Lead Liaison, including a $500M oil and gas company, a $150M large telephony provider, and a multi-million dollar non-profit. The new user Security Profiles position the company’s software as a scalable solution fit for large enterprises looking to acquire enterprise marketing automation software with the highest value per dollar in the industry.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Unveils Amazing Content Personalization Solution to Increase Website Visitor Engagement

Increase Website Visitor Engagement and Conversions by up to 200%

Allen, TX (PRWEB) June 22, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced limited availability of an exciting new solution for content personalization. The product, called Lead Liaison SiteEngage™, allows companies to configure data-driven website content (popups or embedded content) personalized to website visitors to help increase engagement.

Lead Liaison found that most companies do a poor job of converting website visitors. Companies pump lots of money into retargeting, pay-per-click advertising, SEO, salespeople and digital marketing – they all share a common purpose, to drive people to the company’s website. However, companies forget to close the loop and take the necessary steps to convert visitors by giving them something valuable in exchange for their contact information, such as email and name, once they’re on their site. Unfortunately, 98% of a company’s website traffic goes unnoticed. Lead Liaison expects to seriously tip the scale with Lead Liaison SiteEngage™.

The new product is deeply integrated with Lead Liaison’s Lead Management Automation (LMA) solution, which delivers award-winning marketing automation capabilities. Combined with Send & Track for Outlook™/Google Chrome™, and ProspectVision™ , for website visitor tracking, Lead Liaison’s suite of marketing automation tools, called Revenue Generation Software®, for the mid-market rivals competing solutions. Companies are able to better attract, convert and close business using Lead Liaison – with conversion and closure being the key focus for content personalization.

Lead Liaison’s content personalization solutions are easy to setup. Customers choose from different styles of “engagement windows”, such as a canvas, modal, footer, ribbon, or slider. They choose from over nine pre-created themes that can easily be customized using a drag and drop designer. After creating visually appealing content, customers set up rules on when to show the content. Content is delivered based on a wide range of data, for deep personalization. Using any combination of demographics, social, or behavioral information companies can display their dynamic content to convert more visitors and accelerate sales with relevant offers.

This level of ease of use and personalization is unparalleled in the industry, establishing Lead Liaison as a true innovator in the market. As other marketing automation providers follow suite with larger companies, Lead Liaison continues to think outside the box, distancing themselves from competitors, offering unique, highly valuable solutions that help companies accelerate revenue, faster.

Alan Page, VP of Customer Success at Lead Liaison says:

“We’re thrilled to bring content personalization to the market! This was really the missing piece in our product portfolio. There are multiple use cases for our new product. Companies can use the solution to increase the size of their newsletter database, display offers for valuable content (such as whitepapers), run promotions for first time visitors, all in an effort to increase conversions and drive sales. The days of showing the same content to every visitor is long gone. You’ve got to personalize communication, and give people relevant content at the right time – something Lead Liaison does extremely well. Our tracking engine is bar none in the industry, building a rich profile of online and offline engagement on prospects. Now that we can use that information to personalize content – the likelihood of driving more sales and converting more visitors has skyrocketed.”

Lead Liaison SiteEngage™ is available to qualified prospects and existing customers as of the time of this release. General availability is planned for mid-June 2015.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Leading Marketing Automation Provider Brings Donation Management to Nonprofit Organizations

Lead Liaison Empowers Small to Mid-Sized Nonprofit Organizations (NPOs) with Complete Marketing Automation System to Grow their Business, Community and Donor Base

Allen, TX (PRWEB) March 31, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced the availability of their donation and payment management system as part of their solution for marketing automation for nonprofits.

The software market for nonprofits is very fragmented with limited choices for small to mid-sized nonprofits. Today, a nonprofit has to cobble together different solutions for email marketing, donor management, social media, event marketing, etc. to form an effective solution. Larger, “heavy” nonprofit software packages geared for enterprise-level nonprofits aren’t a good option either. Most small to mid-sized nonprofits don’t have a need for volunteer management, auction management and other services that might be overkill. Many platforms for nonprofits, such as Blackbaud, Salsa Labs and the like, aren’t right-sized for small to mid-market nonprofits that can’t afford the hefty price tag.

Nonprofits share a few things in common, donors and communities. Donations are the lifeblood of nonprofits making it essential to accept, track and manage donations. In recognition of the market gap for a complete system that builds donor and community followers, Lead Liaison has integrated a robust, flexible donor management system with its leading marketing automation platform. The donation management system supports both one-time and recurring donations and integrates with over 30 payment gateways. Now, small to mid-sized nonprofits will benefit from having donation management in addition to Lead Liaison’s core marketing capabilities for socialemail, mobile and offline marketing to extend donor and community outreach and create long lasting relationships with donors. Read more about Lead Liaison’s marketing solution for nonprofits.

Lynn Rogers, Development and Community Relations Manager at Fossil Rim says:

“We’re always looking for better ways to serve our donor base. When I heard about Lead Liaison’s new donation management features, I thought it was a perfect fit for nonprofits. Fossil Rim is a growing nonprofit, we know first-hand that it’s important to have the right marketing tools to be successful. We’re excited about what Lead Liaison is doing. They’re making the process of accepting recurring and one-time donations super easy. Now, it’s simple to communicate with your donor base once you’re collecting and tracking all donor activity. Donation management is a crucial piece of functionality for nonprofits. When you tie that functionality into marketing automation you’ve got a powerful solution that can help any nonprofit.”

Alan Page, VP of Customer Success, adds:

“We understand our Revenue Generation Software platform is horizontally applicable. In other words, the technology spans multiple markets. We’re always thinking of ways to optimize the platform for specific applications. For this reason, we’ve introduced our donation management module. With a few button clicks, a nonprofit can build a payment collection form that supports over 30 payment gateways. We’ve worked with leading payment processor platforms such as Stripe, PayPal, Authorize.net, Worldpay and some 20+ others to enable acceptance of one-time and recurring donations. Nonprofits simply embed our form into their website and Lead Liaison begins tracking and managing all donations. When donations come in, we can trigger a series of multi-channel marketing actions, such as texts, emails, postcards, and much more (over 3,000 marketing items) as a follow-on from the donation. When the marketing arm of a nonprofit needs to reach back out to their donor base, its a 2-minute process since we keep a log of all donations.”

About Fossil Rim

Fossil Rim Wildlife Center is where Africa comes to Texas. The 1,800-acre preserve holds a 9.5 mile scenic drive where you can interact with over 1,100 rare and endangered animals roaming free in their herds. Stay in your car, reserve your spot on a guided tour, or even spend a night at Safari Camp or Lodge to see over 50 different species of wild animals including cheetahs, wolves, giraffes, rhinos and more. For more information on Fossil Rim visit http://www.fossilrim.org/

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Brings Marketing Automation to Google Apps for Work and Google Chrome

Industry Innovator Puts Sophisticated Power Into the Hands of a Salesperson

Allen, TX (PRWEB) March 17, 2015 – Lead Liaison brings marketing automation to Google Apps for Work and Google Chrome. Sales emails just got a whole lot easier with Lead Liaison’s introduction of Send and Track™ for Google Chrome. Now, sales people have the power of sophisticated marketing automation at their fingertips, fully integrated with Google Apps for Work and Google Chrome.

Companies typically standardize their business software on Microsoft or Google. Lead Liaison sees more and more small to medium sized businesses using Google for email, calendar and document management. When companies use Microsoft, they typically send their email through the Microsoft Outlook email client. Lead Liaison’s Send and Track™ product has supported Microsoft Outlook for years, including 2007, 2010, 2013 and Office 365, in 32-bit and 64-bit versions. With the introduction of Send and Track™ for Google Chrome the companies sales efficiency software now covers the majority share of email clients used by professional sales people.

Companies like ToutApp and Yesware lack the ability to deeply integrate into powerful sales and marketing automation software, which Lead Liaison has been offering ever since the company’s game-changing software was introduced in 2013. With a deeper level of integration into Lead Liaison’s Revenue Generation Software® platform, sales people can now nurture and educate prospects on the fly, right from within the Google compose window. In additional to nurturing, sales people can insert top performing marketing content and templates into their 1:1 emails, making Lead Liaison a powerful solution for companies standardizing on Google’s platform. Sales people can also add prospects into lists, such as a newsletter or update lists with a few button clicks.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“Google just got marketing automation! We’re pleased to surpass other marketing automation vendor’s capability to tie into Google Apps for Work. What we’re doing is unparalleled in the industry. Getting this solution to market has helped us continue our disruptive path as the highest value per dollar solution for marketing automation.”

The enhanced offering that now includes solutions for Google Chrome and Google Apps for Work gives Lead Liaison’s enterprise-grade marketing automation software a booster shot with more best-in-breed sales tools.

Lead Liaison is planning more enhancements in 2015 to its Microsoft Outlook integration to pair up with its integration with Microsoft Dynamics. Send and Track™ for Google Chrome will also be enhanced to include game-changing features such as browser-based notifications, advanced statistics and other powerful sales capabilities.

Lead Liaison Named one of the 50 Best Tools to Develop a Successful Marketing Strategy

Develop a Successful Marketing StrategyLead Liaison was recently named one of the 50 best tools to develop a successful marketing strategy along with several other marketing industry leaders such as Moz and Evernote. The list comprises the best solutions that help companies with their marketing strategy, namely with planning, strategy, competitive analysis, outreach, and taking action.

Lead Liaison’s Revenue Generation Software®, which includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices, is optimized to deliver tremendous value to a company’s operational efficiency. It helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox. Lead Liaison’s VP of Customer Success, Alan Page, says:

“We’re honored to be included as a top tool that helps companies develop a successful marketing strategy. We’re coming off the heels of a very successful year, growing in 2014 by 171% over 2013, so it’s really appropriate for our software to be in this list as we kick off the new year. Marketing automation is very complementary to many of the top 50 solutions. Take SEO for example, solutions offered by Raven, SpyFu, Moz, SEMrush and others on the list. The main purpose of SEO is to drive traffic back to a company’s website. SEO does a great job of that; however, it’s only half the battle. What happens when a prospect does land on your site as a result of your SEO efforts? There aren’t many tools in the market that give you visibility into which people and businesses are on your website. More importantly, builds up crucial sales intelligence by tracking a prospects entire online behavior as they download documents, submit forms, watch videos, click through social media posts and more. Lead Liaison does this. We’re the other half of SEO. They’re the Bonnie and we’re the Clyde. SEO and sales and marketing automation are essential solutions to have when developing a successful marketing strategy. In this case, the whole is definitely greater than the sum of its parts. If companies included just half of the top 50 tools to boost their marketing strategy the whole would be a million times bigger than the sum of its parts.”

Fergal Glynn, VP of Marketing at Docurated, goes on to say:

“The amount of variables in a successful marketing strategy seems to grow by the day. Unless teams are equipped with the right tools they will struggle to bring an increasingly disparate set of marketing activities together. With these demands in mind, we set about creating a list of the Best Marketing Strategy Tools available today. Lead Liaison’s wide-ranging capabilities including content creation, CRM integration, and lead nurturing made them a perfect candidate for inclusion in our list.”

More information on Lead Liaison’s sales and marketing automation solution.

About Docurated

Docurated accelerates sales in companies looking for fast growth by making the best Marketing content readily available to Sales. Docurated works with existing content stores and uses data science to track what content sells and enables go to market teams to find and re-use the most effective content with no manual tagging or uploading. Docurated has been adopted by leading organizations like Acquia, Del Monte Foods, Rocket Fuel, DigitasLBi, Havas, and The Weather Company. For more information on how Docurated helps enterprise sales teams accelerate pipeline with the best content, visit www.docurated.com

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Closes Record Year with 171 Percent Year-Over-Year Growth

Allen, TX (PRWEB) January 21, 2015 – Lead Liaison, the next generation marketing automation platform that provides enterprise-level capability at small to mid-market prices, today announced it achieved record-breaking growth in its fiscal year ending December 31st, 2014 with a 175 percent year-over-year increase in bookings.

Lead Liaison continues its pace as one of the fastest growing marketing automation companies in the industry. The companies growth was driven by its rapid innovation of new, game-changing capabilities, and deep integration with over 400 third party software programs. Legacy systems like Marketo and Eloqua have become too complex and too expensive for most companies – creating a window of opportunity for Lead Liaison’s emerging business. Companies seeking a solution that’s easy to use, not cost prohibitive, with enterprise-level functionality don’t have many choices. Lead Liaison delivers on these needs with a business model that’s unique. Their single platform delivers a robust set of capabilities that helps companies capture, convert, close and retain more business.

The company is poised to have another year of explosive growth in 2015. Now that the company has achieved parity in functionality with other enterprise players like HubSpot, Pardot, Marketo and Eloqua, they can focus on furthering it’s distance from competitors through unique solutions – driven by customer input.

Alan Page, VP of Customer Success at Lead Liaison, says:

“We’re working on a number of solutions that will blow away our competition. Now that we’ve hit on the cornerstones of a solid marketing automation solution through heavy investments in ease of use and functional-parity with other enterprise systems, we’re starting to look in the rear view mirror as we pave our own path of innovation. We’re already off to a good start in 2015 with the release of Send & Track™ for Google Chrome. That version offers a number of features only included in independent solutions like Tout App and Yesware. These solutions sell for hundreds of dollars a month as a standalone solution. Now that it’s part of our Revenue Generation Software® platform the value of our offering to other businesses is magnified even more. We’re excited to continue providing our customer base with the highest value per dollar in the industry.”

The company wraps up a successful 2014, as emphasized by its growth, growing nearly 3x its size from 2013. Advanced features like layout templates, email testingevent integrationsocial appendsvideo marketing, an API, tags and more have rounded out the application and serve as a testament for the companies ability to rapidly develop new features. The company has also added more diversity to its customer base with non-profits and enterprise companies joining the list of satisfied customers.

Lead Liaison Featured In Industry Leading 2014 Marketing Automation Industry Report

2014 Marketing Growth Strategies report profiles Marketing Automation industry leaders

2014 Marketing Automation Industry ReportTexas-based marketing automation company Lead Liaison was recently featured in Marketing Growth Strategy’s 2014 Marketing Automation industry report. This publication covers thetop companies in the marketing automation vertical and profiles size, featured products and relevant contact information.

The report highlights Lead Liaison’s ‘impressive user interface’, business model and consistent growth since inception. Lead Liaison’s robust marketing features and support capabilities are also highlighted. Screenshots from the Lead Liaison interface demonstrate the platform’s flexibility and user-friendliness.

The Marketing Growth Strategy highlights leaders in the marketing automation space. With its inclusion and continuous growth quarter after quarter, Lead Liaison retains an increasing ability to win business from strong industry competitors such as Marketo, Act-On and Pardot, particularly given the complimentary nature of the report.

Lead Liaison VP of Customer Success, Alan Page, had this to say of Lead Liaison’s inclusion:

“We’re thrilled to be featured in this industry report highlighting vendors in the marketing automation space. It’s exciting to be positioned next to public companies like Marketo, Eloqua and Pardot, now part of Salesforce.com. When companies see our application for the first time they’re amazed with the power of the platform. Our model of having powerful marketing automation software that’s also easy to use and easy to buy is paying dividends. Our accelerated growth this quarter continues to demonstrate our leading position as the number one choice for marketing automation software for small to mid-sized businesses.”

With the addition of even more helpful features to its interface and industry-wide recognition as an increasingly strong leader in the marketing automation space, Lead Liaison is set for more success and notability throughout the remainder of 2014.

Download the 2014 Marketing Automation Industry report here.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Leading Marketing Automation Provider Launches Support for Marketing Events

Lead Liaison introduces flexible, modular architecture to support online and offline marketing events such as Citrix’ GoToWebinar.

Allen, TX (PRWEB) August 27, 2014

Lead Liaison, the leading marketing automation provider for small and mid-sized businesses announced new enhancements in their software platform for Events. Lead Liaison Events help companies efficiently manage online and offline marketing events and build automated, repeatable workflows around them. The first Event Partner integrated into Lead Liaison is Citrix’s GoToWebinar. GoToWebinar integration is delivered through Lead Liaison’s App Cloud, a marketplace for marketing automation applications.

Lead Liaison’s GoToWebinar integration allows customers to fully automate and repurpose events using our Event Connector. Customers manage their webinar by creating a Lead Liaison Event and adding all Prospects in the event into a Lead Liaison Campaign. Registration information is captured from a Lead Liaison landing page hosting a form, a standalone form, or pulled in directly from GoToWebinar. As event members change status from register, attend, don’t show, etc. their status is updated and captured in Lead Liaison.

Businesses can automate the entire process, from invite to registration confirmation, to short-term follow up and long-tail communication using Lead Liaison Workflows. Businesses no longer have to manually send out webinar invitations, reminders and follow ups all while trying to time their communication around the event. With Lead Liaison’s GoToWebinar integration businesses pre-configure all aspects of event communication and launch the Workflow ahead of time, removing stress around the event. The process is automated from end-to-end.

Additionally, instead of incorporating email-only invitations and follow up, businesses can now include multi-channel communication (postcards, gifts, print material, etc.) and use a members status to pull reports or slice and dice their database to retarget prospects and customers.

For more information see the Lead Liaison Events page.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Expands Sales Team

After a strong Q2, Lead Liaison’s sales force doubles in size

Allen, TXLead Liaison, a private marketing automation company, recently announced expansion of its in-house sales team, doubling in size from the previous quarter..

After a highly successful 2nd quarter, Lead Liaison’s executive staff decided to move forward with hiring additional sales team members to bring in new business. With a strong Q3 expected, additional sales staff will allow Lead Liaison to compete with larger marketing automation companies for market share. New sales staff members are helping to collect, follow up on and close leads in an environment with competitive compensation, opportunity for growth and consistent positioning in the market.

With these new hires, Lead Liaison staff plans to kick off a more ambitious staff recruitment period through Q4 of 2014. With onboarding of more long-term clients, strategic partnerships that lead to more marketing automation services for clients and competitive hiring practices, Lead Liaison looks forward to their strongest year in the company’s history.

Lead Liaison VP of Customer Success, Alan Page, spoke last week on the new hires:

“We’re committed to further demonstrating our leadership of marketing automation solutions for small to mid-sized businesses as shown by our efforts to expand our business. We’re excited to grow our team and provider even better support for the demand of our technology. Our new resources will help us have better geographical coverage and more intimate client relationships.”

Those interested in joining Lead Liaison’s staff are encouraged to contact corporate with a resume and salary requirements commensurate with experience. Visit Lead Liaison’s career page for more information.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)