Press releases for Lead Liaison

Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM

Lead LiaisonLead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. The software suite, called Revenue Generation Software™,  also integrates with hundreds of related tools. Lead Liaison prides themselves on being the sole solution for a company’s marketing and sales needs. This is why, in 2017, the Board of Directors made it their mission to bring customers the final piece of the puzzle: a Customer Relationship Management (CRM) solution.

Lead Liaison calls their new solution OneFocus™ CRM. The meaning behind OneFocus™ CRM signifies a single location for all of a company’s marketing and sales data. The seamless integration with their visitor tracking solution, ProspectVision™, and their marketing automation solution, Lead Management Automation (LMA)™ helps OneFocus™ CRM stand out from the crowd. What makes OneFocus™ CRM completely unbeatable is the business model. It’s a free CRM! There’s also no limitation on number of users, allowing organizations to  scale users without having to worry about skyrocketing costs.

The CRM marketplace was saturated with outdated solutions. Other CRM tools had too much fluff for today’s fast-paced sales world. Lead Liaison listened to their clients criticism of other CRM solutions, complaining of too many steps, and a complicated process to achieve simple tasks. “Our intention is to shake up the CRM world,” says Director of Client Relationships, Jennifer Worsham. “It’s stale; it’s stagnant. It needed an overhaul, and that’s what we’ve done. We’ve trimmed the fat to give our clients the simplicity they need to carry out day-to-day customer relationship management tasks. We also take tremendous pride in knowing that each of our sales and marketing solutions were created from the ground up, by us, providing a better user experience by ensuring all components are integrated. That’s different from our competitors who tend to buy software stacks and spend years bolting them in – putting features in front of customer experience. We’ve homegrown our entire stack!”

Features

With capabilities like single-click actions, and drag-and-drop pipelines, OneFocus™ CRM is ultra-sales friendly. It’s cloud-based, so it can be accessed from any computer. The interface is slick, clean, and simple. Prospect profiles include elegant looking timelines, reflecting all communication and activity. ”Features like these make OneFocus™ CRM not only the best CRM solution in the industry, but it also completes Lead Liaison’s suite of solutions, making us the most powerful marketing and sales solution provider in the world,” Worsham says.

Availability

Lead Liaison’s OneFocus™ CRM will soon be available to early adopters, and will be available to the general public by mid-summer. To read more about OneFocus™ CRM, visit www.leadliaison.com/free-crm.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Insightly and Lead Liaison Solidify Partnership

Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations, changing the game for many shared clients.

Lead Liaison provides a host of sales and marketing tools for businesses around the globe. They make information typically saved in a CRM, such as Insightly, actionable. It was no surprise when the integration came to fruition. Lead Liaison helps convert visitors and push new conversions into Insightly. The platform also  gives users the tools they need to track their website, create and launch marketing campaigns, and track ROI. The use of both tools simultaneously gives sales and marketing teams everything they need to be successful.

The Integration

Insightly integration enables users to export records from Lead Liaison into Insightly. Person and company data is exported from the system into a business’ CRM. This seamless integration allows businesses to easily create new lead records in Insightly from multiple areas in Lead Liaison, such as the Visitor Tracking page or a Prospect Profile. A user simply adds the connector by logging into their Insightly account through Lead Liaison.

Lead Liaison also offers an email integration, called Send & Track™, that offers two integration points with Insightly. Users can save a copy of their email to Insightly, as well as create a new contact in Insightly, if one doesn’t already exist. Businesses have found this to be very helpful in the fast-paced sales world.

“We compliment each other nicely,” says Director of Client Relations, Jennifer Worsham. “We both understand that sometimes marketing gurus and salespeople aren’t always the most tech-savvy. Both Lead Liaison and Insightly make their impact in the industry because of their stellar support. Both companies do everything in our power to make setup a breeze, and are there to truly support their clients when competitors fall short.”

The Benefit

An integration between a company’s CRM and their website visitor tracking tool is essential. It’s even more essential if the website tracking tool has marketing automation capabilities. Sales and marketing teams’ goals hinge on the completion of tasks relating to their interested prospects and their marketing team. If sales and marketing aren’t communicating, a company isn’t going to grow.

“Lead Liaison is a great marketing automation tool that also helps measure campaign effectiveness and lead tracking. Their integration with Insightly’s CRM makes for a very powerful union. Our mutual users can now nurture their potential leads, helping complete their journey to becoming a customer.” – Patrick Kaldawy, Engineering Manager at Insightly

How to Take Action

To integrate the two platforms, users must have a subscription license from each provider. Once those relationships have been established, users are only a few clicks away from a seamless integration. Companies interested in Insightly CRM should call 1-888-999-4039 for more information, and those interested in Lead Liaison’s sales and marketing tools should speak with an expert by clicking here.

About Insightly

With more than 1.2 million customers in more than 200 countries, Insightly provides customer relationship management software to businesses of all sizes worldwide. Organizations leverage Insightly’s cloud-based application to manage customer interactions, leads, opportunities, proposals and projects over the web and on mobile devices. Insightly continues to grow globally and is available on the web at Insightly.com, for iOS devices in iTunes, and for Android devices on Google Play. Insightly is based in San Francisco. For more information, visit https://www.insightly.com or follow Insightly on Facebook: https://www.facebook.com/Insightly/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

PrintAllen, TX – Rory Foster, Communications Director for Bo Beuckman Ford Dealership, oversees the website and their business development center, as well as digital advertising and training for their sales team. He bought Lead Liaison for their company because he wanted to know who is visiting their website. Recently, he sat down with the Lead Liaison team to talk about why he uses their visitor tracking solution, ProspectVision™, and why he would recommend it to other dealerships.

At first glance, the need was simple: Bo Beuckman Ford needed a way to track who was visiting their website. But, what happens next? Foster needed a way to make this information actionable for his sales team. Not only did they need to see who was visiting their website, they also wanted to connect the dots. How many times has a potential customer viewed a certain vehicle? If this person watched a vehicle for a few weeks, and then moved on, you might think the sale is lost. But with Lead Liaison’s Buy Signal alerts, their sales team now gets a notification alerting them if the prospect comes back. This alert can be the green light for a salesperson to properly time their outreach.

Another valuable tool for Foster is the automated daily lead reports, which simplifies his life. “It’s a short report. It’s concise. I can easily read through it and compare the names to my CRM tool and quickly move on to other tasks at hand.” Daily lead reports can be distributed to any users in the Lead Liaison account. This report assists marketing teams in analyzing campaign activity, sales teams that need to know where to target their outreach, and executives monitoring all marketing and sales efforts.

Bo Beuckman Ford embeds the Lead Liaison code into their electronic newsletter, the Beuckman Buzz. Doing this helps Foster track his customers. Now, he can see who is reacting to what they are putting in their electronic newsletter and which offers make the biggest impact on their database. It is also used as an additional conversion tool to help reveal more information about website visitors. The more a dealership knows about who is visiting their website, the better their sales team can be in locking in a sale.

“My website is an extension of my showroom. When people come into my showroom, I meet them, get their name, and understand what their needs are. Through Lead Liaison my website meets them, gets their names, and helps us to get the information that best helps the customer,” Rory Foster, Communications Director at Bo Beuckman Ford.

To see the testimonial in it’s entirety, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Trovan Finds a Perfect Match with Lead Liaison

Trovan

It’s not every day that a medium-sized software company competes with, and outperform, the industry’s top website analytics platforms. But, that’s just what happened when Trovan needed a tracking solution that provided high-quality, digestible data.

Trovan is a supplier of radio frequency identification (RFID) solutions for animal identification, industry, logistics, and access control. Their products are used in situations like LPG cylinder tracking, automated data collection for aquaculture, small tool inventory control. Other examples of their products’ applications are in companion animal recovery, hazardous material tracking, human health records monitoring, and much more. They’ve been in business for over 25 years, and undoubtedly know a thing or two about tracking.

Trovan used another well-known website tracking and analytics platform for many years, but grew frustrated with it’s lack of usability and complicated interface. “The information became too convoluted,” says Barbara Masin, Marketing Manager at EID, Trovan’s U.S. distributor. “We felt that it was not giving us the digestible data that we were looking for.” They looked at a few other sales and marketing solutions, but still needed something more granular. In their search for a better solution, they focused on reviews and comparisons like those found on G2 Crowd or Capterra. There were a number of solutions, and Trovan noticed that Lead Liaison had very high marks. They started investigating Lead Liaison, and found that based on their website and their approach sales and marketing software, it might be a great fit. Little did they know how great a fit it would be.

With Lead Liaison, Trovan is able to customize their website and tailor it to what their customers are looking for. They can see where their visitor’s interests are, and it’s helped them zero in on what they need to be doing to enhance their visitor experience. They are now able to put more detailed information on pages that see more traffic, helping connect the dots for their prospective clients.

Lead Liaison is preparing to launch a robust, enterprise reporting and analytics solution called Revelation™. In preparation, they are engaging with a few early adopters, including Trovan. Masin and her team receive customized push reports that give comprehensive overviews of activity on their website. With the ability to email reports to multiple users, Revelation™ has met Trovan’s needs.

But, it’s not just the product that is important. Customer service is an important piece of the puzzle, especially for Trovan. In their research, Masin found that several competitors wouldn’t even have a live person answering the phones, and it was difficult to get responses. Lead Liaison’s remarkable support and personalized follow-up were an added bonus for Masin. “[Their customer service team] really bends over backwards to make it just right for the customer. I would say that’s absolutely exceptional. The level of personalized hand holding and customer care far exceeds any other software product that we’ve had.”

About Trovan 
Trovan, Ltd. provides RFID tracking and identification solutions for industry, logistics, access control and animal identification. The company supplies transponders, portable readers, fixed mounted readers and turnkey solutions for targeted applications.

About Lead Liaison 
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison’s Record Year Fuels Expansion

Lead LiaisonAllen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016.

The software company’s Revenue Generation Software® includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices. Recently dubbed “Highest Value Per Dollar for Marketing Automation,” the platform is optimized to deliver incredible value to companies that boosts operational efficiency. Their solution helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox.

According to the VP of Customer Success, Alan Page, revenue and earnings exceeded management’s forecast for 2016. “We increased revenue by 37% year over year, and grew our active customer base by 40%. Because of this growth, we plan to increase headcount by around 30-40% in the coming quarter, “ says Page. In addition to their internal growth, they’ve already got a plan in place to increase partnerships, as referenced in another press release earlier this year.

Lead Liaison’s revenue reached an all-time high in Q4 of 2016, and their business development team expects it to continue to rise in the coming months. As demand for the software company’s solutions increases, additional revenue will continue to be invested into refining an already stellar platform. They have a lot of great things in store for 2017, including an enhanced analytics tool that is already in beta testing, as well as their own lightweight CRM.

What led to Lead Liaison’s continued growth was undoubtedly their solutions, which were significantly enhanced in 2016. Capabilities like handwritten letters in automated campaigns were added, as well as increased functionality for Tracking URLs, Custom Activities that track any type of activity imaginable, and a more customized user interface.

The strong year-end finish for Lead Liaison, along with their continued focus on innovation and overall evolution of the platform, reinforces the company’s ability to drive results for clients both nationwide and internationally.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 Read the press release in it’s original format here. 

Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics

Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. Lead Liaison is hard at work fine-tuning the marketing automation company’s newest add-on: Revelation™. Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform.

A Wealth of Data as the Foundation

Lead Liaison is already a powerful tool for collecting data on prospects, customers, and partners who engage with a company’s outbound and inbound marketing. Their cloud-based marketing automation system is second to none. They top that with massive amounts of demographics and social insight to generate rich prospect profiles. But, the sign of a true leader of the pack is their ability to adapt to the needs of their clients. They recognized that something important was missing. It was clear that there was a need for a powerful platform to analyze and interpret that data in order to deliver useful insight to its users.

The Solution

As an answer to this cry, Lead Liaison is preparing to launch one of their biggest add-on’s yet. Revelation™ is an analytics platform built on the industry’s best business intelligence engine, to deliver rich visual insights, answering sales’ and marketing’s most burning questions. This add-on provides data in a beautifully rendered dashboard that includes heat maps, bar charts, geographical maps, and more. Custom reports can be created, saved, and scheduled for email to users on a periodic basis.

It’s Almost Here

While it isn’t available to the public just yet, it is rapidly evolving – and taking shape with the help of our trusted clients. Revelation™ is currently being rolled out to early adopters . John Peebles, CEO at Administrate, a fast growing Training and Learning Management Systems company, says “We’re always looking to reduce the time it takes to nurture prospects and increase the efficacy of our communications with those leads.  The best way to do this is with actual metrics, and we’re really pleased with the latest updates from Lead Liaison as they’re helping us improve our business and generate more leads.”

Businesses interested in this launch are being directed to Lead Liaison’s Account Managers to learn more about this exciting breakthrough in the marketplace.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Opens It’s Doors to Partners

Lead LiaisonAllen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking, marketing automation, tools for engaging website visitors with dynamic website content, and more.

The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. This thirst for partnership is now reaching outside of their own client-base and into the marketplace. Jennifer Worsham, Director of Marketing at Lead Liaison, explains, “We believe that ‘two brains are better than one.’ While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better. Instead of competing with these companies, we want to partner with them in order to reach a common goal: to give our shared customers every opportunity for success.”

Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. Lead Liaison hopes to use these partnerships as a way to help strengthen areas in which partners may be weak, and vice versa. They will be able to do this by first identifying clients’ pain points. If those pain points are outside of the realm of the software’s functionality, Lead Liaison can help clients close the loop by bringing in a partner’s powerful solution or service.

Up until this point, the marketing automation company has been more than a little selective with the partnerships they have pursued. While there will still be a great deal of vetting, opportunity has now been given to the masses and is expected to make a big impact on the industry as a whole. “Our customers are at the forefront of our minds. We only want to focus on partnerships that would benefit them,” says Worsham.

Partnership opportunities include, but are not limited to, resellers, referrals, and integrations. Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Growth Engineer at Lob, Shrav Mehta,  comments on his excitement to partner with Lead Liaison this past fall, “Lead Liaison and Lob share [a common] goal, which is why we were excited to partner with them on this project.”

In addition to their partnerships, both past and future, Lead Liaison also integrates with over 400 third party applications. They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations.

Interested in partnering with Lead Liaison? Visit Lead Liaison’s Partner Page for more information.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

To view this press release in it’s original context, please click here

Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release

ALLEN, TX – Lead LiaisonIn the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Sr. Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? We’ve spent a lot of time building out some of the market’s most valuable tools, and now our mission is to make those tools even easier to use.”

Custom Activities

This release is one of the most valuable ones to date, enabling tracking and automation truly tailored to the individual needs of each business. Custom Activities track any type of activity imaginable, and can be triggered from JavaScript or from the API. Anything that’s not a standard activity, such as email engagement, page visits, etc., can now be logged and used in automations or segmentations with custom activities.

For example, suppose a user needed to track when a prospect placed a phone call to their support number. Before now, there wasn’t much that could be triggered around a custom activity such as this. Now, companies can track virtually any activity and details about it (like the time of call or duration) by adding this information to the prospect’s profile. What’s more, this information can then be used as a part of an automation to follow up with something personal like a handwritten letter thanking them for the call.

“We’re pumped about what custom activities can do for clients. They’re not limited to standard activity tracking, like emails, documents, forms, etc. Anything they imagine can be tracked. We recently connected our Fulfillment Actions, a very light-weight, highly efficient form of automation, to custom activities to trigger immediate actions when the custom activity happens. Technology is amazing!” – Jen Worsham, Director of Marketing

Other examples of what users can log are things like product orders, preferences and interests, or website engagement (like button clicks, link clicks, etc.).

Other Updates to Note

Updated Interface

Lead Liaison’s platform is one of the most rapidly updated and ever-evolving platforms on the market. Unlike other applications that have a take-it-or-leave-it approach, the automation powerhouse yearns to continuously enhance the user experience. In this facelift, tables were improved, font sizes were increased for better readability, and most actions on tables can be executed with a single click on hover.

Support for Custom Fonts

Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more. It’s now easier than ever to match branding and styling with marketing assets.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Clients Give A Standing Ovation

Lead LiaisonALLEN, TX –  The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” page. Their clients have found that fresh approach, and they are excited to talk about it. From large to small, in industries across the board, businesses are finally finding the solution that they’ve been looking for.

The Answer for a Multitude of Industries

In the most recent release of testimonials, happy customers rave about why they chose Lead Liaison. David Frederick is the VP of Marketing & Communications at United Way of Tarrant County. He believes that Lead Liaison is unique in that they understand that nonprofits have a different set of tools, different resources, and different needs. The Revenue Generation Software™ company’s dynamic content builder, SiteEngage™, allows United Way to connect with a customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations.

HRchitect is a human capital management (HCM) consulting company, and “has worked with clients with as few as 100 employees to some of the largest organizations in the world.” The sales cycle for their biggest client in 2016 was one of the shortest they’d ever seen, and they credit Lead Liaison’s ProspectVision™. The intuitive platform allowed HRchitect to shorten their sales cycles and continues to enable their sales people to reach the right person, at the right company, at the right time, with the right message.

With Lead Liaison, Select Energy Services has been able to increase their brand awareness and educate potential and current clients. They now have a single platform where they can manage all of their marketing communication, content creation, ROI reporting, and are able to align their marketing and sales teams better.

How Lead Liaison Stands Out Against the Crowd

Lead Liaison focuses on their customers while taking every opportunity to listen. Their business model, interface, and game-changing technology are just a few areas that make them different. Client input and requests matter to Lead Liaison. Their business model adheres to three core principals: flexibility, innovation, and ease of use. To see what their clients really have to say, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison and Citrix’ GoToWebinar Join Forces

GoToWebinar by CitrixWebinars can be one of your company’s most powerful marketing channels. It is nutritional content that is relevant, up-to-date, and interactive. You have the ability to connect with many clients at once, using one powerful marketing platform. What could be more efficient than that? Lead Liaison chose GoToWebinar because the user experience is very similar to Citrix’ GoToMeeting platform. As of July 2016, a little over 1 out of every 4 companies using webinar solutions in some capacity use GoToWebinar. This means the majority of a user’s audience will be familiar with GoToWebinar, making it easier for them to join and participate in your event.

Lead Liaison combines automation with webinar-planning. Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc.

What’s more, Lead Liaison’s marketing automation platform is responsive to the actions of the participants, much like any other event held using the capabilities of Lead Liaison. Brooke Barnes, Marketing Specialist at Select Energy Services, explains how the software helped her manage their most recent event,  “after we sent [our] invitation, based on how the recipients acted – if they opened it, or if they hit RSVP, or if they had a question – we were able to send follow-up emails based on the information that they needed. I would definitely recommend Lead Liaison to any business that has marketing and sales needs. It is so essential to have a single platform where you can manage all of your marketing communication, all of your content creation, get reports for your ROI, and align your marketing and sales team better. ”

Happy clients aren’t the only ones excited about our advanced integrations. Daniel Waas, Director of Marketing, GoToWebinar at Citrix, says, “Lead Liaison has built a thorough integration with GoToWebinar. Connecting the two platforms provides marketers with a great deal of flexibility in matching webinar content to the right audience through smart segmentation, in personalizing email invitations and follow-up emails to maximize attendance and in scoring leads based on their engagement.”

The ultra-supportive marketing automation company, Lead Liaison, prides themselves on the level of responsiveness and guidance they provide to their users. As a part of their growing Resources Library, they recently released a content-rich white paper titled How to Run a Webinar. This publication thoroughly defines what it takes to make each webinar a success, from defining the webinar guest list and registration process utilizing add-to-calendar features, to sending post-webinar communication to participants.

Imagine being able to manage the webinar process from the moment you send the invitation, through follow-ups and reminder emails, to hosting and then thanking participants, while capturing and calculating important data (such as Lead Score) all within the same application. It’s possible with Lead Liaison’s integration with GoToWebinar.

About Citrix

Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. Its technology makes the world’s apps and data secure and easy to access, empowering people to work anywhere and at any time. Citrix provides a complete and integrated portfolio of Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions that enables IT to ensure critical systems are securely available to users via the cloud or on-premise and across any device or platform. With annual revenue in 2015 of $3.28 billion, Citrix solutions are in use by more than 400,000 organizations and over 100 million users globally. Learn more at www.citrix.com.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).