Enterprise Marketing Automation that’s Cost Effective
Lead Liaison, the leading provider of marketing automation software to the mid-market, unveils new enterprise marketing automation. A key highlight of the release is advanced user Security Profiles, something required by today’s multi-million dollar companies.
Security Profiles allow customers to build tailored user profiles for admins, sales, marketing and any other roles across the organization. Access to key features can be restricted and hidden from the user interface to remove superfluous features based on roles. Security Profiles also work with Lead Liaison’s Teams feature. Teams can be assigned to a Security Profile to easily manage usage rights for specific groups.
With the introduction of the new enterprise marketing automation platform, Lead Liaison maintains the superior ease of use that it’s known for. The majority of its features are drag and drop, such as the landing page designer, web form builder and email designer. Another easy to use, enterprise level feature, called Lead Liaison SiteEngage™, was just released last week. SiteEngage™, helps businesses convert and engage more website traffic by personalizing all types of content, including “engagement windows” (sometimes referred to as pop ups) for website visitors.
Over the past 12 months, more large enterprises have been migrating to Lead Liaison, including a $500M oil and gas company, a $150M large telephony provider, and a multi-million dollar non-profit. The new user Security Profiles position the company’s software as a scalable solution fit for large enterprises looking to acquire enterprise marketing automation software with the highest value per dollar in the industry.
About Lead Liaison
Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).