Press releases for Lead Liaison

Lead Liaison’s Record Year Fuels Expansion

Lead LiaisonAllen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016.

The software company’s Revenue Generation Software® includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices. Recently dubbed “Highest Value Per Dollar for Marketing Automation,” the platform is optimized to deliver incredible value to companies that boosts operational efficiency. Their solution helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox.

According to the VP of Customer Success, Alan Page, revenue and earnings exceeded management’s forecast for 2016. “We increased revenue by 37% year over year, and grew our active customer base by 40%. Because of this growth, we plan to increase headcount by around 30-40% in the coming quarter, “ says Page. In addition to their internal growth, they’ve already got a plan in place to increase partnerships, as referenced in another press release earlier this year.

Lead Liaison’s revenue reached an all-time high in Q4 of 2016, and their business development team expects it to continue to rise in the coming months. As demand for the software company’s solutions increases, additional revenue will continue to be invested into refining an already stellar platform. They have a lot of great things in store for 2017, including an enhanced analytics tool that is already in beta testing, as well as their own lightweight CRM.

What led to Lead Liaison’s continued growth was undoubtedly their solutions, which were significantly enhanced in 2016. Capabilities like handwritten letters in automated campaigns were added, as well as increased functionality for Tracking URLs, Custom Activities that track any type of activity imaginable, and a more customized user interface.

The strong year-end finish for Lead Liaison, along with their continued focus on innovation and overall evolution of the platform, reinforces the company’s ability to drive results for clients both nationwide and internationally.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 Read the press release in it’s original format here. 

Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics

Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. Lead Liaison is hard at work fine-tuning the marketing automation company’s newest add-on: Revelation™. Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform.

A Wealth of Data as the Foundation

Lead Liaison is already a powerful tool for collecting data on prospects, customers, and partners who engage with a company’s outbound and inbound marketing. Their cloud-based marketing automation system is second to none. They top that with massive amounts of demographics and social insight to generate rich prospect profiles. But, the sign of a true leader of the pack is their ability to adapt to the needs of their clients. They recognized that something important was missing. It was clear that there was a need for a powerful platform to analyze and interpret that data in order to deliver useful insight to its users.

The Solution

As an answer to this cry, Lead Liaison is preparing to launch one of their biggest add-on’s yet. Revelation™ is an analytics platform built on the industry’s best business intelligence engine, to deliver rich visual insights, answering sales’ and marketing’s most burning questions. This add-on provides data in a beautifully rendered dashboard that includes heat maps, bar charts, geographical maps, and more. Custom reports can be created, saved, and scheduled for email to users on a periodic basis.

It’s Almost Here

While it isn’t available to the public just yet, it is rapidly evolving – and taking shape with the help of our trusted clients. Revelation™ is currently being rolled out to early adopters . John Peebles, CEO at Administrate, a fast growing Training and Learning Management Systems company, says “We’re always looking to reduce the time it takes to nurture prospects and increase the efficacy of our communications with those leads.  The best way to do this is with actual metrics, and we’re really pleased with the latest updates from Lead Liaison as they’re helping us improve our business and generate more leads.”

Businesses interested in this launch are being directed to Lead Liaison’s Account Managers to learn more about this exciting breakthrough in the marketplace.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Opens It’s Doors to Partners

Lead LiaisonAllen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking, marketing automation, tools for engaging website visitors with dynamic website content, and more.

The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. This thirst for partnership is now reaching outside of their own client-base and into the marketplace. Jennifer Worsham, Director of Marketing at Lead Liaison, explains, “We believe that ‘two brains are better than one.’ While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better. Instead of competing with these companies, we want to partner with them in order to reach a common goal: to give our shared customers every opportunity for success.”

Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. Lead Liaison hopes to use these partnerships as a way to help strengthen areas in which partners may be weak, and vice versa. They will be able to do this by first identifying clients’ pain points. If those pain points are outside of the realm of the software’s functionality, Lead Liaison can help clients close the loop by bringing in a partner’s powerful solution or service.

Up until this point, the marketing automation company has been more than a little selective with the partnerships they have pursued. While there will still be a great deal of vetting, opportunity has now been given to the masses and is expected to make a big impact on the industry as a whole. “Our customers are at the forefront of our minds. We only want to focus on partnerships that would benefit them,” says Worsham.

Partnership opportunities include, but are not limited to, resellers, referrals, and integrations. Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Growth Engineer at Lob, Shrav Mehta,  comments on his excitement to partner with Lead Liaison this past fall, “Lead Liaison and Lob share [a common] goal, which is why we were excited to partner with them on this project.”

In addition to their partnerships, both past and future, Lead Liaison also integrates with over 400 third party applications. They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations.

Interested in partnering with Lead Liaison? Visit Lead Liaison’s Partner Page for more information.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

To view this press release in it’s original context, please click here

Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release

ALLEN, TX – Lead LiaisonIn the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Sr. Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? We’ve spent a lot of time building out some of the market’s most valuable tools, and now our mission is to make those tools even easier to use.”

Custom Activities

This release is one of the most valuable ones to date, enabling tracking and automation truly tailored to the individual needs of each business. Custom Activities track any type of activity imaginable, and can be triggered from JavaScript or from the API. Anything that’s not a standard activity, such as email engagement, page visits, etc., can now be logged and used in automations or segmentations with custom activities.

For example, suppose a user needed to track when a prospect placed a phone call to their support number. Before now, there wasn’t much that could be triggered around a custom activity such as this. Now, companies can track virtually any activity and details about it (like the time of call or duration) by adding this information to the prospect’s profile. What’s more, this information can then be used as a part of an automation to follow up with something personal like a handwritten letter thanking them for the call.

“We’re pumped about what custom activities can do for clients. They’re not limited to standard activity tracking, like emails, documents, forms, etc. Anything they imagine can be tracked. We recently connected our Fulfillment Actions, a very light-weight, highly efficient form of automation, to custom activities to trigger immediate actions when the custom activity happens. Technology is amazing!” – Jen Worsham, Director of Marketing

Other examples of what users can log are things like product orders, preferences and interests, or website engagement (like button clicks, link clicks, etc.).

Other Updates to Note

Updated Interface

Lead Liaison’s platform is one of the most rapidly updated and ever-evolving platforms on the market. Unlike other applications that have a take-it-or-leave-it approach, the automation powerhouse yearns to continuously enhance the user experience. In this facelift, tables were improved, font sizes were increased for better readability, and most actions on tables can be executed with a single click on hover.

Support for Custom Fonts

Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more. It’s now easier than ever to match branding and styling with marketing assets.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Clients Give A Standing Ovation

Lead LiaisonALLEN, TX –  The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” page. Their clients have found that fresh approach, and they are excited to talk about it. From large to small, in industries across the board, businesses are finally finding the solution that they’ve been looking for.

The Answer for a Multitude of Industries

In the most recent release of testimonials, happy customers rave about why they chose Lead Liaison. David Frederick is the VP of Marketing & Communications at United Way of Tarrant County. He believes that Lead Liaison is unique in that they understand that nonprofits have a different set of tools, different resources, and different needs. The Revenue Generation Software™ company’s dynamic content builder, SiteEngage™, allows United Way to connect with a customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations.

HRchitect is a human capital management (HCM) consulting company, and “has worked with clients with as few as 100 employees to some of the largest organizations in the world.” The sales cycle for their biggest client in 2016 was one of the shortest they’d ever seen, and they credit Lead Liaison’s ProspectVision™. The intuitive platform allowed HRchitect to shorten their sales cycles and continues to enable their sales people to reach the right person, at the right company, at the right time, with the right message.

With Lead Liaison, Select Energy Services has been able to increase their brand awareness and educate potential and current clients. They now have a single platform where they can manage all of their marketing communication, content creation, ROI reporting, and are able to align their marketing and sales teams better.

How Lead Liaison Stands Out Against the Crowd

Lead Liaison focuses on their customers while taking every opportunity to listen. Their business model, interface, and game-changing technology are just a few areas that make them different. Client input and requests matter to Lead Liaison. Their business model adheres to three core principals: flexibility, innovation, and ease of use. To see what their clients really have to say, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison and Citrix’ GoToWebinar Join Forces

GoToWebinar by CitrixWebinars can be one of your company’s most powerful marketing channels. It is nutritional content that is relevant, up-to-date, and interactive. You have the ability to connect with many clients at once, using one powerful marketing platform. What could be more efficient than that? Lead Liaison chose GoToWebinar because the user experience is very similar to Citrix’ GoToMeeting platform. As of July 2016, a little over 1 out of every 4 companies using webinar solutions in some capacity use GoToWebinar. This means the majority of a user’s audience will be familiar with GoToWebinar, making it easier for them to join and participate in your event.

Lead Liaison combines automation with webinar-planning. Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc.

What’s more, Lead Liaison’s marketing automation platform is responsive to the actions of the participants, much like any other event held using the capabilities of Lead Liaison. Brooke Barnes, Marketing Specialist at Select Energy Services, explains how the software helped her manage their most recent event,  “after we sent [our] invitation, based on how the recipients acted – if they opened it, or if they hit RSVP, or if they had a question – we were able to send follow-up emails based on the information that they needed. I would definitely recommend Lead Liaison to any business that has marketing and sales needs. It is so essential to have a single platform where you can manage all of your marketing communication, all of your content creation, get reports for your ROI, and align your marketing and sales team better. ”

Happy clients aren’t the only ones excited about our advanced integrations. Daniel Waas, Director of Marketing, GoToWebinar at Citrix, says, “Lead Liaison has built a thorough integration with GoToWebinar. Connecting the two platforms provides marketers with a great deal of flexibility in matching webinar content to the right audience through smart segmentation, in personalizing email invitations and follow-up emails to maximize attendance and in scoring leads based on their engagement.”

The ultra-supportive marketing automation company, Lead Liaison, prides themselves on the level of responsiveness and guidance they provide to their users. As a part of their growing Resources Library, they recently released a content-rich white paper titled How to Run a Webinar. This publication thoroughly defines what it takes to make each webinar a success, from defining the webinar guest list and registration process utilizing add-to-calendar features, to sending post-webinar communication to participants.

Imagine being able to manage the webinar process from the moment you send the invitation, through follow-ups and reminder emails, to hosting and then thanking participants, while capturing and calculating important data (such as Lead Score) all within the same application. It’s possible with Lead Liaison’s integration with GoToWebinar.

About Citrix

Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. Its technology makes the world’s apps and data secure and easy to access, empowering people to work anywhere and at any time. Citrix provides a complete and integrated portfolio of Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions that enables IT to ensure critical systems are securely available to users via the cloud or on-premise and across any device or platform. With annual revenue in 2015 of $3.28 billion, Citrix solutions are in use by more than 400,000 organizations and over 100 million users globally. Learn more at www.citrix.com.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Debuts Integrations Marketplace

One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison integrates with over 400 3rd-party applications. In addition to native integrations, their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes.

CRMs

It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Powerful integrations also include Base, Insightly, Microsoft Dynamics, ConnectWise, Zoho CRM, and more!

Marketing and Communication

What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails? Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. And, although Lead Liaison provides an easy-to-use email builder right within their application, they also understand the need to integrate with other email providers like MailChimp, Constant Contact, and more.

Social

In today’s world, social media is an important piece of marketing and sales. But, managing several platforms can get confusing and time-consuming. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. In addition to that, the marketing automation suite uses thousands of social data points from over 100 different social networks to enrich profile records. This gives more insight for sales, and helps marketers better target and retarget their database.

Tools and Productivity

GoToWebinar, Google AdWords, Google Analytics, ZoomInfo, and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. They also connect to 28+ payment gateways, making it easier for companies like nonprofits or other B2C companies to make financial transactions without leaving their “home base”.

“We’re excited to showcase these powerful integrations, because it exposes just how seamless everything can be for our users. Removing friction from our user experience makes it easy to get things done. And don’t we all want more ways to make our jobs easier and more efficient?” – Jen Worsham, Director of Marketing

In addition to the multiple, natively integrated solutions on the integrations page, Lead Liaison offers the ability to connect with over 400 third party applications utilizing the powers of Zapier.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Launches Google AdWords Connector

Google AdWords

ALLEN, TX

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. But that’s the extent of what Google can provide. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the ability to create actions around their prospect’s AdWords behavior.

Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. The Connector pulls in sales and opportunity data from the user’s CRM and ties that in with AdWords data to present a full ROI analysis on AdWords Campaigns and Keywords. Users can now track ad impact from Click to Close!

How It Works

In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®. Campaigns, groups and ads will be imported within minutes. Prospects that first come to a business’s website through an AdWords ad will be automatically tagged within a Google AdWords-specific Lead Liaison Campaign.

Why It’s Valuable

The AdWords integration provides valuable tracking insight to help sales and marketers better understand how a lead originated, what ads they click through, and when deals close – measuring ROI using ad spend automatically imported and updated from Google Analytics. Lead Liaison’s Paid Search reports provide analytics on paid search keywords as well as statistics on Google AdWords campaigns. These statistics can then be tied back to CRM opportunity value and revenue to measure ROI. Lead Liaison also provides a “Last Paid Ad Click” automation filter for AdWords activity, giving users the ability to analyze or re-target prospects around their AdWords activity.

“Lead Liaison’s integration with Google’s marketing services is really helpful. Their recent Google AdWords solution helps us better attribute AdWords campaigns to website activity, and complements their integration with Google Analytics. Nice to see these natively integrated connectors with Google!” – Mike McGrail, Director of Marketing at Administrate

This Connector is the newest in a growing list of enhancements that Lead Liaison pushes out on a regular basis. The accomplished marketing automation company is known for their responsiveness to ever-expanding industry standards. “It’s very important to us to stay ahead of the game,” says Director of Marketing and Client Relations, Jen Worsham. “When we see an opportunity for improvement, we immediately respond. The ability to listen and quickly adapt is what many clients love most about our company, and we’re really proud of that.”

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing


ALLEN, TX Lob

It’s a match made in heaven. The marketing automation powerhouse Lead Liaison has partnered with Lob, a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. Together, they have created an integration that allows marketers to build, send, and track postcards within Lead Liaison’s software platform.

“A marketing automation solution should make your life easier, not more difficult. Lead Liaison and Lob share that goal, which is why we were excited to partner with them on this project. Their postcard builder is intuitive, which allows users to spend less time learning how to use it and more time creating exciting and valuable content.” – Shrav Mehta, Growth Engineer at Lob

Here are some highlights of the integration:

Flexible Design

Custom postcards can be built from scratch or from pre-designed templates in the platform. Users can add their own images, colors, and fonts. The interface allows users to choose between various postcard sizes, such as 4 x 6, 6 x 9, and 6 x 11, and customize both front and back designs. Drag-and-drop technology allows users to easily design a postcard in minutes, not hours.

Dynamic Data Insertion

The new Lead Liaison Postcard Builder gives users the ability to insert standard or custom fields as dynamic text inside of their postcards. This option allows information to be added to each postcard based on the recipient’s data in their prospect profile. The ability to include relevant data that’s specific to the recipient transforms offline marketing into personalized marketing. Companies can better use personalized data for account based marketing (ABM) or one-to-one marketing.

Send on Demand with Flexible Delivery Options

Flexible delivery options minimizes costs. Users no longer need to hit a minimum number of recipients. Send a one-off postcard wishing clients a “Happy Birthday!”, send multiple postcards to a list of people, or include as an action in automated drip marketing.

Folders & Cloning

What’s the use of valuable content if you can’t find it when you need it? Lead Liaison recently released a new feature that allows users to organize their content, personalizations, and automations into folders. Once marketers have identified valuable content, Lead Liaison’s powerful software provides to ability to clone it, saving valuable time.

More About Lob 
Lob is building a suite of APIs for the enterprise. Built with developers in mind, Lob provides tools that allow businesses to build scalable and powerful applications. The most popular API is a print and mail API that enables companies to send postcards, letters, checks, and more as effortlessly as sending emails. Lob is based in San Francisco, CA and is venture backed with over 6000 customers including Amazon, Square, and Counsyl.

More about Lead Liaison 
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Gives Customers Exactly What They Need

Lead Liaison Press ReleaseWhile it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. With innovative minds, a core team who listens to their clients’ wishes, and an ultra-responsive support staff, it’s no surprise that each new release is full of enhancements that really matter.

In their latest release, Lead Liaison added several new capabilities that clients requested within the past few months. It doesn’t take long for Lead Liaison to hear their clients and take action.

Site Search

One of their newest features is a Site Search-tracking function. Most company websites have a “search” option, allowing visitors to save time by finding exactly what they’re looking for with a search icon or search field. Lead Liaison’s website visitor tracking product and marketing automation product will track a person’s interests while browsing and searching a company’s website. And they don’t stop there. This valuable information is then added to the visitor’s profile, forever capturing a person’s interest and making their profile even more robust. Sales teams can then use this information to hyper-target their efforts, leading to more closed business. This profile information can also be used as segmentation and automation criteria – saving marketers valuable time in qualifying and nurturing their database.

“Since implementing Lead Liaison’s software, we have been thrilled with the capabilities,” says CEO of Digital Attic, Troy Vasquez. Digital Attic is a creative digital agency specializing in innovative web and multimedia solutions nationwide. “They’re always improving, which lets us know that they care about their clients and strive to be everything that we need.”

Trigger Engagements on Page Scroll

Lead Liaison’s dynamic website engagement software, called SiteEngage™, allows personalized interactions with a website. Lead Liaison’s clients wanted options when it came to where and how those engagements appeared on their websites, including the option to trigger on page scroll. The Lead Liaison team heard that need, and made it happen. Now, clients can set the page scroll percentage to trigger a dialog at exactly the right moment, which is a fantastic option for long pages when scrolling demonstrates engagement.

Interested in seeing how SiteEngage™ works? Check out Lead Liaison’s innovative self-guided demo (the first in its class!), Your Customer Journey. Follow along and see the many possibilities of SiteEngage™.

Folder Cloning

Recently, Lead Liaison announced an exciting new organizational feature within their platform that helps clients track and manage all content and assets in a marketing campaign.

“I love being a marketer for a marketing automation company, because I’m the first to try out helpful features like this,” says Director of Marketing, Jen Worsham. “As a marketer, Folder Cloning is my favorite new feature. Being able to easily copy successful marketing campaigns has been such a timesaver!”

It’s easy to see why Lead Liaison welcomes customer input, which is the inspiration to the design of their software. It’s the most surefire way to give clients what they need.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).