Press releases for Lead Liaison

First Marketing Automation Software Company to Include Handwritten Letters

Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform.

ALLEN, TX — April, 28 2016  — Lead Liaison, the leader in sales and marketing automation software to the mid-market, is the first marketing automation software company to help businesses send handwritten letters online using a native, out of the box solution as part of their automated software suite, called Revenue Generation Software®. The new solution gives B2C and B2B salespeople a classic way to be unique with their outreach and follow up efforts.

Before the internet, before cell phones, before email, handwritten letters were a surefire way to do business. Fast forward to today. Businesses are engulfed in technology, forced to move at a rapid pace, forced to multi-task, forced to meet and exceed results. Consequentially, salespeople are under pressure to perform and have very little time to step back and think outside of the box.

Handwritten letters are an excellent way to take a different angle with customers, prospects, and partners. They’re the exact opposite of an outbound sales and marketing strategy that companies have come to expect in this digital age. But who has the time to sit down, write a letter, buy something to drop-in the envelope, get stamps, and run to the post office? It might work for a short period of time, but fails in the long run. Persistence and process certainly pays in sales. The task of writing handwritten letters is way too time consuming, and time is money in sales. It’s opportunity cost, it’s the cost of paying a salesperson to write the letter, it’s the cost of materials – it all adds up.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“We are jumping out of our seats with enthusiasm! We’re the very first company including handwritten letters as a native feature in a marketing automation platform, without needing to integrate 3rd party logic – it all just works out of the box. We expect other companies to follow suit.

“Writing a letter adds such a personal, unique touch point, and converts at an incredibly high rate. With our offering, we’re also including the ability to drop in different items with the handwritten letter, like a $5 Starbucks gift card, or include other items, like books or bags of popcorn. This further ‘humanizes’ the experience and gives it that wow factor. We want our customers to have the opportunity to make an impression. That’s why we’re reviving this lost art. Sending email after email is boring and loses someone’s interest and attention fast. Handwritten letters are different, and memorable – they’re here to stay and add a welcome mix to our multi-channel marketing capabilities.”

Lead Liaison simplifies the process of creating and sending handwritten letters to reduce a time-consuming task that could take up to an hour of time (and make hands hurt) down to a few minutes, and can be fully automated. The letters are unbelievably customizable, allowing users to choose handwriting style, ink color, letter size, insert dynamic data fields (lead owner information, recipient information), and add company logos to stationery or the envelope. The importance of multi-touch, multi-channel communication in B2B (and B2C) is critical. Handwritten letters, coupled with other forms of online and offline marketing such as SMS messages, direct mail, email, and phone calls can make a serious impact on a sales team’s ability to convert more prospects into paying customers.

Existing customers have immediate access to this exciting new feature once activated on their account. To see a demo of Lead Liaison’s handwritten letters feature contact us.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates

ALLEN, TX — April, 18 2016  — Wistia, the video platform of choice for business, and Lead Liaison, the leader in sales and marketing automation software to the mid-market, announced a technology integration today. The integration gives salespeople more sales insight into potential buyers’ interests and marketers’ opportunities to rapidly convert more website visitors while using video marketing data to trigger multi-channel, multi-touch marketing campaigns.

Companies that are not large enterprises have been underserved in recent years and large enterprises have been forced to work with marketing automation providers that don’t offer smaller, more palatable offerings to whet their appetite. Different from other marketing automation vendors occupying the enterprise space, Lead Liaison offers a stand-alone website visitor tracking solution, called ProspectVision™, for companies not quite ready to take on marketing automation. Wista works with ProspectVision™. When using Lead Liaison’s Wistia Connector with ProspectVision™, companies can take visitor tracking to a whole new level. Leads are more qualified, salespeople get more sales insight, and more website visitors convert from anonymous to identified through Wistia’s Turnstile feature, which creatively adds an email gate inside your video.

Companies ready to scale up sales and marketing efforts can move from website visitor tracking to marketing automation by upgrading to Lead Liaison professional-grade marketing automation software suite, called Lead Management Automation (LMA)™.

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database. Marketers can later return to the system and use this data to create segmentations or re-target prospects that interacted with their video content. Companies can also tap into what Lead Liaison calls “responsive marketing”, by initiating a stream of intelligent marketing communications driven from video engagement.

Since the Wistia Connector has been available, marketers are loving it:

“We absolutely love the integration between Wistia and Lead Liaison. Prior to this, we used YouTube and had no insight into who was watching our content. Now, we use Lead Liaison and Wistia together to identify the people and businesses that are watching our videos. We also qualify more visitors by scoring video engagement and use video analytics for retargeting campaigns within Lead Liaison. The integration helps us convert more website visitors into identified prospects, which get stored into Lead Liaison for subsequent lead nurturing.”  

Karl WierzbickiDirector of Marketing – InFlight Corporation

The timing of this announcement is on the heels of Wistia’s recent launch of their Marketplace for third party applications integrated with Wistia. Lead Liaison is one of the applications included in the initial rollout of Wistia’s Marketplace.

Wistia is thrilled with the launch of their new Marketplace and inclusion of Lead Liaison’s Wistia Connector:

“We’re delighted to count Lead Liaison among our first round of integration partnerships. They’re pushing the envelope of how mid-market businesses can leverage the power of video marketing. Additionally, they drink their own kool-aid, which is something we love to see. As a company, Lead Liaison itself understands how to use video well to attract, engage, and close new business. And they integrate video into the rest of their marketing and business strategies. ”

Kristen CraftDirector of Business Development – Wistia

The integration is available now. To get started today, visit Lead Liaison’s profile in Wistia’s Marketplace or contact Lead Liaison directly. Lead Liaison’s Wistia Connector is available at no charge in the Lead Liaison App Cloud for all customers using any software license from Lead Liaison.

About Wistia

Wistia is the video platform of choice for business. We enable marketing, sales, training, and more to harness the engaging and connective power of video. Our technology solution provides world-class video hosting, marketing tools, and analytics to help companies grow. Wistia boasts an impressive customer portfolio across industries, with top brands including Amway, HubSpot, Mailchimp, Sephora, and Tiffany & Co., leveraging Wistia to form authentic connections with customers, employees, and more.
We’re on a mission to make business more human. Founded in 2006 in Cambridge, Massachusetts, Wistia serves more than 200,000 businesses in over 50 countries. Learn more at wistia.com and follow us on Twitter @wistia.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Announces Technology Partnership and Integration with Mailjet

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options

ALLEN, TX — March, 2 2016  — Mailjet, the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer customers more choices when delivering their email marketing campaigns. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

By integrating the two technologies, customers can connect a multitude of sales and marketing features offered in Lead Liaison’s Revenue Generation Platform® with Mailjet’s suite of tools to deliver, track and optimize email sending. Lead nurturing, lead qualification, lead distribution, extensive website visitor tracking, and website conversion and engagement are just a few of the many tools included in Lead Liaison’s software – all of which work together in harmony. With the integration of Mailjet’s all-in-one email deliverability platform with Lead Liaison’s front end, customers can create sophisticated, intelligent, automated workflows and target high potential customers worldwide with email. Connect your Mailjet account to Lead Liaison and use Mailjet to track your email campaign statistics and boost your chances of landing in the inbox. Mailjet’s solution caters to both large and small businesses, SMEs and startups, adapting to each company’s mailing volume and characteristics.

There’s also a subtle, yet incredibly unique feature that gives customers a high degree of flexibility with their marketing campaigns. Now companies can deliver marketing automation emails through Mailjet, on a campaign-by-campaign basis. This level of flexibility is unparalleled in the market. There’s no other marketing automation provider that gives customers the flexibility of delivering email through different SMTP relay providers, on a campaign-level. This is important as customers might have strong relationships or accounts with SMTP providers, such as Mailjet, and want to sustain that relationship. It also gives customers the flexibility they need to vary email delivery based on campaign type, resulting in more choice and freedom, instead of being restricted to a marketing automation vendors internal email delivery system.

The integration also supports and strengthens Lead Liaison’s accelerated growth in european markets. Mailjet has a strong market presence in Europe and surrounding countries. Mailjet is the European leader in email deliverability and offers user interfaces, documentation and 24/7 follow-the-sun customer support in 4 languages (English, French, Spanish, German). With EU-based servers, Mailjet simultaneously complies with data privacy regulations in Europe, North America and abroad.

“Providing both sales and marketing teams the best tools to help them succeed is very important to Mailjet.” says Stephen Bauer, Director of Business Development at Mailjet, “This is why we are very excited to provide Mailjet as an integrated email deliverability platform on Lead Liaison, a leading provider of sales and marketing automation software.”

About Mailjet

Mailjet is a powerful all-in-one email service provider that not only enables customers to send transactional and marketing email to their contacts but also better understand them, email after email. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 32,000 customers globally.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Top Rated Website Visitor Tracking Solution Provider Opens up Feature Set to Provide Industry’s Most In-Depth Level of Tracking

Lead Liaison Adds Ability for Companies to Build Richer Prospect Profiles Across Offline and Online Marketing

Allen, TX (PRWEB) August 13, 2015 - Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, has enhanced its website visitor tracking solution, ProspectVision™. The new offering leapfrogs competing products and continues to deliver the highest value-per-dollar in any visitor tracking solution available in the market.

Traditional website visitor tracking providers such as LeadLander, Lead Forensics, VisiStat, and VisitorTrack offer limited sales insight. Depending on the provider, you’ll get reports on page visits, static visitor activity, and company identification. Some providers even challenge privacy boundaries by sharing their customer’s tracking data with other companies using their solution – spoon feeding a company’s prospects and customers to their competitors. Legacy solutions typically lack necessary sales intelligence and scalability that small to mid-sized companies need to be successful. On the contrary, Lead Liaison builds richer prospect profiles by tracking more than just page views, identifies people, provides the largest database to IP mapping of over 4 billion routable IPs, and helps companies scale up to the most exciting thing in sales and marketing software since CRM, marketing automation.

Alan Page, VP of Customer Success, adds:

“When companies come to us saying they’re looking at spending $300, $400, $500 plus dollars a month on a visitor tracking solution, we sit down with them and have a serious talk. At the end of the conversation they understand how they could get boxed-in with another offering, while getting limited value out of it. When they get a sense for our value-per-dollar and understand the opportunity to be able to work with a single provider as they graduate to marketing automation, it’s a no brainer. In the past 30 days our business has exploded, growing our customer base by 38%, with just ProspectVision™ as the catalyst alone! Companies really understand it’s not just about tracking page views. It’s about building richer profiles by monitoring all different types of online behavior across offline and online marketing, such as engagement with marketing collateral, videos, emails, and more. When you combine ProspectVision™ with our website engagement solution, SiteEngage™, and our marketing automation platform, Lead Management Automation™ (LMA) we provide a powerful, exciting suite of solutions that offers companies freedom of choice and scale.”

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Announces Branding Update to Revenue Generation Software® Suite

Four Product Offerings that Drive Company Revenue

Allen, TX (PRWEB) July 07, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, introduces branding updates to their Revenue Generation Software®.

Lead Liaison has always encompassed their Revenue Generation Software® as a suite of software solutions optimized for sales, marketers, and executives to help drive a company’s revenue. With today’s announcement, Lead Liaison introduces a consolidated portfolio of four products, Lead Management Automation (LMA)™, SiteEngage™, ProspectVision™, and Send & Track™.

Lead Management Automation (LMA)™ is Lead Liaison’s affordable, enterprise-grade marketing automation platform. As the core of their software suite, marketing automation helps businesses be more efficient by automating tasks that would typically be time consuming and labor intensive. Sales and marketers benefit from lead nurturing, lead qualification, lead distribution, deep sales intelligence, CRM integration, marketing content creation and much more in a well-constructed software platform.

SiteEngage™ is Lead Liaison’s solution that helps companies engage website visitors and convert anonymous website traffic into identified individuals. Companies can use SiteEngage™ to deeply personalize content, whether it’s embedded or displayed through an engagement window that’s overlaid onto a website. Companies use SiteEngage™ to build newsletter lists, display offers and secure new customers.

ProspectVision™ is Lead Liaison’s website visitor tracking solution. ProspectVision™ not only identifies companies that visit a website, but people as well. The holistic tracking solution doesn’t just track page views, it builds a rich prospect profile consisting of offline and online engagement (marketing email, direct mail, videos, sales emails, documents, and more).

Send & Track™ is Lead Liaison’s sales efficiency solution for Outlook, Google Mail and other email clients. Salespeople benefit from Send & Track™ by being able to create and nurture prospects right from their email client, such as Google Mail integrated with Google Chrome. This time saving solution helps insert templates, add prospects to lists, and much more – right from their fingertips, without having to login to separate software, such as a CRM.

Each solution complements one another and when used together, solidifies a concrete solution for B2C and B2B sales and marketing operations. Each solution contributes in its own way to one thing – customer revenue. Lead Liaison’s solutions are provided as Software as a Service (SaaS) offerings. Bundle discounts are available. To purchase any of Lead Liaison’s Revenue Generation Software® contact a Lead Liaison Representative today.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Unveils New Enterprise Marketing Automation

Enterprise Marketing Automation that’s Cost Effective

Allen, TX (PRWEB) June 29, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, unveils new enterprise marketing automation. A key highlight of the release is advanced user Security Profiles, something required by today’s multi-million dollar companies.

Security Profiles allow customers to build tailored user profiles for admins, sales, marketing and any other roles across the organization. Access to key features can be restricted and hidden from the user interface to remove superfluous features based on roles. Security Profiles also work with Lead Liaison’s Teams feature. Teams can be assigned to a Security Profile to easily manage usage rights for specific groups.

With the introduction of the new enterprise marketing automation platform, Lead Liaison maintains the superior ease of use that it’s known for. The majority of its features are drag and drop, such as the landing page designer, web form builder and email designer. Another easy to use, enterprise level feature, called Lead Liaison SiteEngage™, was just released last week. SiteEngage™, helps businesses convert and engage more website traffic by personalizing all types of content, including “engagement windows” (sometimes referred to as pop ups) for website visitors.

Over the past 12 months, more large enterprises have been migrating to Lead Liaison, including a $500M oil and gas company, a $150M large telephony provider, and a multi-million dollar non-profit. The new user Security Profiles position the company’s software as a scalable solution fit for large enterprises looking to acquire enterprise marketing automation software with the highest value per dollar in the industry.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Unveils Amazing Content Personalization Solution to Increase Website Visitor Engagement

Increase Website Visitor Engagement and Conversions by up to 200%

Allen, TX (PRWEB) June 22, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced limited availability of an exciting new solution for content personalization. The product, called Lead Liaison SiteEngage™, allows companies to configure data-driven website content (popups or embedded content) personalized to website visitors to help increase engagement.

Lead Liaison found that most companies do a poor job of converting website visitors. Companies pump lots of money into retargeting, pay-per-click advertising, SEO, salespeople and digital marketing – they all share a common purpose, to drive people to the company’s website. However, companies forget to close the loop and take the necessary steps to convert visitors by giving them something valuable in exchange for their contact information, such as email and name, once they’re on their site. Unfortunately, 98% of a company’s website traffic goes unnoticed. Lead Liaison expects to seriously tip the scale with Lead Liaison SiteEngage™.

The new product is deeply integrated with Lead Liaison’s Lead Management Automation (LMA) solution, which delivers award-winning marketing automation capabilities. Combined with Send & Track for Outlook™/Google Chrome™, and ProspectVision™ , for website visitor tracking, Lead Liaison’s suite of marketing automation tools, called Revenue Generation Software®, for the mid-market rivals competing solutions. Companies are able to better attract, convert and close business using Lead Liaison – with conversion and closure being the key focus for content personalization.

Lead Liaison’s content personalization solutions are easy to setup. Customers choose from different styles of “engagement windows”, such as a canvas, modal, footer, ribbon, or slider. They choose from over nine pre-created themes that can easily be customized using a drag and drop designer. After creating visually appealing content, customers set up rules on when to show the content. Content is delivered based on a wide range of data, for deep personalization. Using any combination of demographics, social, or behavioral information companies can display their dynamic content to convert more visitors and accelerate sales with relevant offers.

This level of ease of use and personalization is unparalleled in the industry, establishing Lead Liaison as a true innovator in the market. As other marketing automation providers follow suite with larger companies, Lead Liaison continues to think outside the box, distancing themselves from competitors, offering unique, highly valuable solutions that help companies accelerate revenue, faster.

Alan Page, VP of Customer Success at Lead Liaison says:

“We’re thrilled to bring content personalization to the market! This was really the missing piece in our product portfolio. There are multiple use cases for our new product. Companies can use the solution to increase the size of their newsletter database, display offers for valuable content (such as whitepapers), run promotions for first time visitors, all in an effort to increase conversions and drive sales. The days of showing the same content to every visitor is long gone. You’ve got to personalize communication, and give people relevant content at the right time – something Lead Liaison does extremely well. Our tracking engine is bar none in the industry, building a rich profile of online and offline engagement on prospects. Now that we can use that information to personalize content – the likelihood of driving more sales and converting more visitors has skyrocketed.”

Lead Liaison SiteEngage™ is available to qualified prospects and existing customers as of the time of this release. General availability is planned for mid-June 2015.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Leading Marketing Automation Provider Brings Donation Management to Nonprofit Organizations

Lead Liaison Empowers Small to Mid-Sized Nonprofit Organizations (NPOs) with Complete Marketing Automation System to Grow their Business, Community and Donor Base

Allen, TX (PRWEB) March 31, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced the availability of their donation and payment management system as part of their solution for marketing automation for nonprofits.

The software market for nonprofits is very fragmented with limited choices for small to mid-sized nonprofits. Today, a nonprofit has to cobble together different solutions for email marketing, donor management, social media, event marketing, etc. to form an effective solution. Larger, “heavy” nonprofit software packages geared for enterprise-level nonprofits aren’t a good option either. Most small to mid-sized nonprofits don’t have a need for volunteer management, auction management and other services that might be overkill. Many platforms for nonprofits, such as Blackbaud, Salsa Labs and the like, aren’t right-sized for small to mid-market nonprofits that can’t afford the hefty price tag.

Nonprofits share a few things in common, donors and communities. Donations are the lifeblood of nonprofits making it essential to accept, track and manage donations. In recognition of the market gap for a complete system that builds donor and community followers, Lead Liaison has integrated a robust, flexible donor management system with its leading marketing automation platform. The donation management system supports both one-time and recurring donations and integrates with over 30 payment gateways. Now, small to mid-sized nonprofits will benefit from having donation management in addition to Lead Liaison’s core marketing capabilities for socialemail, mobile and offline marketing to extend donor and community outreach and create long lasting relationships with donors. Read more about Lead Liaison’s marketing solution for nonprofits.

Lynn Rogers, Development and Community Relations Manager at Fossil Rim says:

“We’re always looking for better ways to serve our donor base. When I heard about Lead Liaison’s new donation management features, I thought it was a perfect fit for nonprofits. Fossil Rim is a growing nonprofit, we know first-hand that it’s important to have the right marketing tools to be successful. We’re excited about what Lead Liaison is doing. They’re making the process of accepting recurring and one-time donations super easy. Now, it’s simple to communicate with your donor base once you’re collecting and tracking all donor activity. Donation management is a crucial piece of functionality for nonprofits. When you tie that functionality into marketing automation you’ve got a powerful solution that can help any nonprofit.”

Alan Page, VP of Customer Success, adds:

“We understand our Revenue Generation Software platform is horizontally applicable. In other words, the technology spans multiple markets. We’re always thinking of ways to optimize the platform for specific applications. For this reason, we’ve introduced our donation management module. With a few button clicks, a nonprofit can build a payment collection form that supports over 30 payment gateways. We’ve worked with leading payment processor platforms such as Stripe, PayPal, Authorize.net, Worldpay and some 20+ others to enable acceptance of one-time and recurring donations. Nonprofits simply embed our form into their website and Lead Liaison begins tracking and managing all donations. When donations come in, we can trigger a series of multi-channel marketing actions, such as texts, emails, postcards, and much more (over 3,000 marketing items) as a follow-on from the donation. When the marketing arm of a nonprofit needs to reach back out to their donor base, its a 2-minute process since we keep a log of all donations.”

About Fossil Rim

Fossil Rim Wildlife Center is where Africa comes to Texas. The 1,800-acre preserve holds a 9.5 mile scenic drive where you can interact with over 1,100 rare and endangered animals roaming free in their herds. Stay in your car, reserve your spot on a guided tour, or even spend a night at Safari Camp or Lodge to see over 50 different species of wild animals including cheetahs, wolves, giraffes, rhinos and more. For more information on Fossil Rim visit http://www.fossilrim.org/

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Brings Marketing Automation to Google Apps for Work and Google Chrome

Industry Innovator Puts Sophisticated Power Into the Hands of a Salesperson

Allen, TX (PRWEB) March 17, 2015 – Lead Liaison brings marketing automation to Google Apps for Work and Google Chrome. Sales emails just got a whole lot easier with Lead Liaison’s introduction of Send and Track™ for Google Chrome. Now, sales people have the power of sophisticated marketing automation at their fingertips, fully integrated with Google Apps for Work and Google Chrome.

Companies typically standardize their business software on Microsoft or Google. Lead Liaison sees more and more small to medium sized businesses using Google for email, calendar and document management. When companies use Microsoft, they typically send their email through the Microsoft Outlook email client. Lead Liaison’s Send and Track™ product has supported Microsoft Outlook for years, including 2007, 2010, 2013 and Office 365, in 32-bit and 64-bit versions. With the introduction of Send and Track™ for Google Chrome the companies sales efficiency software now covers the majority share of email clients used by professional sales people.

Companies like ToutApp and Yesware lack the ability to deeply integrate into powerful sales and marketing automation software, which Lead Liaison has been offering ever since the company’s game-changing software was introduced in 2013. With a deeper level of integration into Lead Liaison’s Revenue Generation Software® platform, sales people can now nurture and educate prospects on the fly, right from within the Google compose window. In additional to nurturing, sales people can insert top performing marketing content and templates into their 1:1 emails, making Lead Liaison a powerful solution for companies standardizing on Google’s platform. Sales people can also add prospects into lists, such as a newsletter or update lists with a few button clicks.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“Google just got marketing automation! We’re pleased to surpass other marketing automation vendor’s capability to tie into Google Apps for Work. What we’re doing is unparalleled in the industry. Getting this solution to market has helped us continue our disruptive path as the highest value per dollar solution for marketing automation.”

The enhanced offering that now includes solutions for Google Chrome and Google Apps for Work gives Lead Liaison’s enterprise-grade marketing automation software a booster shot with more best-in-breed sales tools.

Lead Liaison is planning more enhancements in 2015 to its Microsoft Outlook integration to pair up with its integration with Microsoft Dynamics. Send and Track™ for Google Chrome will also be enhanced to include game-changing features such as browser-based notifications, advanced statistics and other powerful sales capabilities.

Lead Liaison Named one of the 50 Best Tools to Develop a Successful Marketing Strategy

Develop a Successful Marketing StrategyLead Liaison was recently named one of the 50 best tools to develop a successful marketing strategy along with several other marketing industry leaders such as Moz and Evernote. The list comprises the best solutions that help companies with their marketing strategy, namely with planning, strategy, competitive analysis, outreach, and taking action.

Lead Liaison’s Revenue Generation Software®, which includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices, is optimized to deliver tremendous value to a company’s operational efficiency. It helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox. Lead Liaison’s VP of Customer Success, Alan Page, says:

“We’re honored to be included as a top tool that helps companies develop a successful marketing strategy. We’re coming off the heels of a very successful year, growing in 2014 by 171% over 2013, so it’s really appropriate for our software to be in this list as we kick off the new year. Marketing automation is very complementary to many of the top 50 solutions. Take SEO for example, solutions offered by Raven, SpyFu, Moz, SEMrush and others on the list. The main purpose of SEO is to drive traffic back to a company’s website. SEO does a great job of that; however, it’s only half the battle. What happens when a prospect does land on your site as a result of your SEO efforts? There aren’t many tools in the market that give you visibility into which people and businesses are on your website. More importantly, builds up crucial sales intelligence by tracking a prospects entire online behavior as they download documents, submit forms, watch videos, click through social media posts and more. Lead Liaison does this. We’re the other half of SEO. They’re the Bonnie and we’re the Clyde. SEO and sales and marketing automation are essential solutions to have when developing a successful marketing strategy. In this case, the whole is definitely greater than the sum of its parts. If companies included just half of the top 50 tools to boost their marketing strategy the whole would be a million times bigger than the sum of its parts.”

Fergal Glynn, VP of Marketing at Docurated, goes on to say:

“The amount of variables in a successful marketing strategy seems to grow by the day. Unless teams are equipped with the right tools they will struggle to bring an increasingly disparate set of marketing activities together. With these demands in mind, we set about creating a list of the Best Marketing Strategy Tools available today. Lead Liaison’s wide-ranging capabilities including content creation, CRM integration, and lead nurturing made them a perfect candidate for inclusion in our list.”

More information on Lead Liaison’s sales and marketing automation solution.

About Docurated

Docurated accelerates sales in companies looking for fast growth by making the best Marketing content readily available to Sales. Docurated works with existing content stores and uses data science to track what content sells and enables go to market teams to find and re-use the most effective content with no manual tagging or uploading. Docurated has been adopted by leading organizations like Acquia, Del Monte Foods, Rocket Fuel, DigitasLBi, Havas, and The Weather Company. For more information on how Docurated helps enterprise sales teams accelerate pipeline with the best content, visit www.docurated.com

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).