Digital agencies have a new tool to gain a competitive edge: marketing automation. And while there are those that wish to focus on simply designing creatives and making social posts, progressive agencies are looking to manage their clients’ marketing lead pipelines. Marketing automation (we prefer the term “revenue generation”) provides a multi-layered way to show [...]
An effective marketing automation strategy has the ability to quickly generate new customers and increased revenue. It gathers potential leads that are actively searching for information online, profile’s each lead’s interests, nurtures leads with helpful and relevant content, and then scores them to assess their potential for conversion. The process is efficient and automated, but [...]
Do you have B2B leads that aren’t converting to sales because they are falling through the cracks of a poorly managed sales funnel? If your company’s lead management system isn’t preserving your marketing leads, you’re not alone. According to B2B experts, 80% of leads aren’t converted because of poor lead management. The good news is [...]
You’ve probably studied numerous search engine optimization tactics which assist your business in saving money normally spent on marketing efforts. The general consensus states you’ve probably read how inbound marketing tactics will grow your business by producing enticing content which organically ranks. Combining both SEO tactics and inbound marketing efforts into one sweet package, however, [...]
Consistently high ranking websites will often profess hard-core search engine optimization, gleaming content creation and white hat link building techniques will not only assist in perfecting search positioning, it will make your overall internet marketing strategies increase significantly. There are even more sustainable inbound marketing strategies and tactics, however, that are often overlooked, unused and [...]
One in every five B2B organizations use a marketing automation platform (MAP), and the present trend indicates that it will grow to 40% by 2016, according to B2B research and advisory agency SiriusDecisions. Organizations are increasingly integrating marketing automation with their CRM databases and Partner Relationship Management (PRM) strategy to facilitate efficient lead nurturing and [...]
The methods that successful companies use to market their products are constantly changing. New technology, increased opportunities for exposure and the popularity of social media sites has forever altered traditional marketing. Here are five great modern tips that will help any business getthe most out of their marketing plan:1. Use free social media sites to increase [...]
Marketing and sales departments provide essential functions for company success. Marketing creates awareness and sales creates revenue. Each department has a distinct role, but in order to maximize effectiveness the two must operate in tandem. So how can your sales force support your marketing people? Through feedback from customers and prospects. Certainly the marketing department [...]
Does your target market strategy involve selling to a finite set of accounts? Is your Total Available Market (TAM) a small list of companies you can list on one or two pages of a word document? Does your company avoid buying marketing lists and limit outbound marketing to the masses? If the answer is yes [...]
Many companies struggle creating content. Marketing content is important, but pervasiveness of that content is even more important. Much like a spider casts a web far and wide; marketers must cast their content in a similar manner. However, instead of getting worn down trying to create new content for each marketing channel (LinkedIn, Facebook, blogs, [...]