Marketing automation is all about making the sales-to-closing and general advertising practices of your business easier while allowing you to put everything on a timetable or deadline. If you haven’t really explored the world of marketing automation and how it can change your business, now is a good time to take a look.
When you’re creating a new brand for your company (and it may well be time to do that) you might find a messy affair ahead. This is particularly true if you’re the principal in your business. Who has time to handle customers, work on your website and new graphics materials and keep the business running? With marketing automation, you do.
Marketing Automation Makes Rebranding Easier
Putting a new website in place gives users an opportunity to interact with you in an organic way. Users who previously visited your site have brand new materials to look at. Hopefully by the time your new site is up, you’ve made it more interactive with contact forms, a good trail of information that will allow users to spend more time to your site, and other methods to contact you like phone or email.
Marketing automation allows you to identify specific users who visit your site. Once you have this information, deadlines start to come together. Advertising campaigns can go out at a particular date based on the way you see visitors using your site. You also have the ability to tailor specific advertising campaigns to particular groups of users.
Advertising on a Deadline
Once you have this type of business intelligence information, it becomes much easier to set up more accurate sales funnels and campaign management using your site’s data. One action should trigger another very specific reaction – for instance, if a known user fills out a form and you know this customer likes to be called, your sales team should receive a prioritized note letting them know the customer should be called within a specific timeframe. Marketing automation then allows your sales team to create new deadlines to ensure that customer’s needs are serviced – and future sales will happen as a result.
You can also use marketing automation to determine when the best time to send out campaigns might be, then build deadlines based on those new campaign dates. If you find most of your customers open emails on a Tuesday – but certain customers buy more on a Thursday – you can change your marketing messaging to go out to different customers on different days as needed.
Analyzing the data to determine the best deadlines for marketing actions is advanced technology that traditional analytics methods just won’t give you. To learn more about how marketing automation can benefit your business, visit leadliaison.com.