The Benefits of IP Address Tracking

The Benefits of IP Address TrackingIP address tracking is a handy thing to have on your website. Once you have a user’s IP, you can begin the process of tying the visit to more personal information about the user. Knowing how individual users behave on your website can influence your advertising campaigns from top to bottom in a way that ultimately benefits your bottom line.

IP Address Tracking and Analytics Software

Here’s the rub – much of the analytics software people are using these days doesn’t rack IPs. In fact, dashboards like Google Analytics actually forbid IP tracking in their terms of service. They seem to want you to have as little information about your customers as possible.

Sure, privacy is important, but the amount of information you collect from an IP address is limited. For instance, you can’t use an IP to find out exactly where a user’s personal/home address might be.  However, sometimes an ISP links back to a user’s place of work. Knowing how much a person from another company is viewing your website, and how long they spend there, can give you intelligence information you can apply to your sales campaigns.

Using IP Information In Your Advertising

It’s more than likely that based on your call volume and call details, you can match up IP visitors with specific people who have filled out your forms or inquired about your services.  If a user takes a specific action on your site at the same time you’re logging an IP, you can match users with IPs. You can then track that IP throughout visits to get an idea of how a user is exploring specific pages on your site as well as how much time they’re spending.

If you have multiple visitors on your site at any given time, you might need to watch for further visits or take a look at the geographic source of IPs to get your information. It’s a good idea to work with your marketing and tech departments to ensure both are using this information to your best advantage.

Lead Liaison is proud to offer real-time IP and visitor tracking solutions for your business. With our streamer feature, you can watch visitors real-time as they use your site and determine how to have your sales people talking to them in a way that will make a sale. We’d love to talk to you about Streamer and our other tracking features – let us show you how IP tracking can benefit your business today!

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