I’ve been thinking about the news I heard last Thursday, April 4th 2019, that a company called Integrate acquired Akkroo for $34M. Consolidation in the martech space is nothing new. In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua, Upland Software acquiring LeadLander, Adobe acquires Marketo…the number […]
To download the Sales Prospecting Manual: The Secret to B2B Sales white paper .pdf, click here. Overview This manual is a step-by-step guide to sales prospecting. The manual was curated through real-life experience with the sales team at Lead Liaison. By following this manual your B2B sales team should expect to have a smooth-running, well-oiled […]
How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help […]
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Looking for creative strategies to use at your next trade show or marketing event? Look no further! We’ve gathered lots of ideas that can help you before, during, and after an event. Before an […]
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Marketing events can be a very costly effort. There’s the booth rental, the booth design/display, travel and expenses for your employees working the booth. Service costs like electricity, cleaning, or wifi can sneak up […]
When should a startup implement marketing automation? It’s a great question and we decided to answer it with 10 reasons every startup should implement marketing automation. If you’re a startup you’ve got a lot of things on your mind. We totally understand, we were a startup once. We’ve been through the struggle, and it’s not […]
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. It’s time to prepare for your upcoming trade show, but lately you’ve heard a lot about new mobile apps that allow you to forego the pricy badge scanners and use your own devices. It […]
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to […]
Are you wondering how to book more sales meetings? If you’re reading this, then you’re likely a VP of Sales and having problems with the reps on your team or you’re an individual contributor and looking for the upperhand. In this article, we’ll expose some eye opening statistics and give you one of the key […]
Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. At Lead Liaison, we […]
