Entries by Lead Liaison

Ten Things Marketing Should Review with Sales When using Marketing Automation

Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation. Unfortunately though, companies seem to think that marketing automation is […]

Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace

Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions. Lead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce, now available on the Salesforce AppExchange, providing more opportunities for B2C companies and educational institutions to use automation […]

How to Prospect Using Handwritten Letters

Get Ready to Prospect Using Handwritten Letters – Be Different With technology, people are always looking forward. They constantly think of new ways to tackle problems or attract customers. Sometimes, though, you need to take an old school approach to get the job done. That’s the case when it comes to prospecting. Instead of letting […]

How to Send Handwritten Letters Online with an Authentic Touch

Send Handwritten Letters Online Learn how to send handwritten letters online with these insights. If you feel like technology has eliminated the personal touch, you aren’t alone. A lot of people complain that emails and printouts have replaced handwritten letters and other personal gestures. As much as you might miss the good old days, this […]